Maximizing provincial merchant success through profitable warranty upsells and reliable shipping insurance
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Earn more on every transaction without any spend
Upto 14% higher Average Order Value and 16.5% better retention
SureBright has been an absolute game-changer for our business. When we transitioned from our previous warranty provider, we weren't just looking for a replacement, we needed a true partner. SureBright delivered and then some. From day one, their team has been nothing short of fantastic, responsive, professional, and genuinely invested in our success. One of the most impressive results we've seen is the dramatic increase in our warranty attachment rate, which now consistently hovers around 40–50%. That's not just a boost in numbers, it's a clear reflection of how well SureBright has positioned their offering and how much our customers trust the coverage.
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The leadership team at SureBright has been amazing to work with. They've streamlined every aspect of our product protection offering—from setup to the post-purchase experience—making it seamless for both our team and our customers. We're thrilled to report a 25% attach rate, which has far exceeded our expectations. I highly recommend partnering with them!
See moreProducts have their own timeline for problems - never when it's convenient for your customers. Our immediate, thorough solutions turn product headaches into pleasant surprises.
From household essentials to high-tech gadgets, our expansive coverage network provides complete protection solutions that secure your customers' most valued purchases. We proudly cover:
Reveal the profit optimization blueprint that mega-retailers don't want competitors to discover. Less than a minute, unlimited possibilities.
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Problem-solving is what we do best, and customer support is never an inconvenience. Review these frequent questions, or contact us for tailored guidance anytime.
SureBright's onboarding is designed for simplicity and speed. We start with an introductory call to understand your business and explain your pricing structure and revenue share. You then complete platform-specific onboarding steps (typically under 10 minutes), while our team handles all technical integration work behind the scenes. Most merchants are selling warranties within two business days without any technical involvement required. The process includes training, testing, and optimization to ensure everything works perfectly before going live.
SureBright has straightforward requirements designed to ensure program success. Your products should have basic manufacturer warranties (typically 3 months to 1 year) to establish baseline quality and reliability. Revenue thresholds range from $100K to $1M annually depending on your product categories - electronics and appliances typically require lower thresholds than other categories. These requirements ensure sufficient transaction volume for meaningful warranty revenue while guaranteeing good customer experience. We also consider factors like product mix, average order values, and growth trajectory when evaluating partnerships.
Protection plans create a win-win scenario that strengthens your entire business. First, you generate incremental revenue with zero product costs - it's pure profit margin improvement. Second, offering protection actually increases customer confidence in your products, boosting conversions by up to 15% and average order values by up to 14%. Third, you differentiate from competitors while building stronger customer relationships. Protected customers stick around longer (up to 16% higher retention) and leave better reviews because they feel secure in their purchases. It's like adding an insurance policy to your customer relationships.
Yes, customers have 30 days post-purchase to decide on a warranty. For online purchases, we send a unique link via follow-up emails that simplifies the buying process - it works even if initially skipped at purchase. Check your emails, including spam/junk folders. For in-store purchases, customers can contact us or the retailer directly.
If you return a protected product within 30 days, you receive a full refund for the protection plan. After 30 days, refunds are pro-rated based on your plan's terms. The retailer handles the refund process, making it simple and straightforward for you.
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