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Products Break.
Your Bank Account Shouldn't.

End-to-end extended warranty technology & services. Reducing costs for e-commerce merchants and their valued customers.

Video: The User Journey in 90 seconds

Extensive and Trusted Partner Network

How Merchants Drive Net-profits and Increase Customer Satisfaction:

Partnership on a First-name Basis

Ever download a Shopify app only to be completely lost? Benefit from a dedicated Client Success Manager you'll know by name.

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Comprehensive Insurance Partners

SureBright has aligned with the strongest insurance carriers in North America allowing for the best policies and prices in the market.


No Coding

Revenue boosting upsells with accident protection & extended warranties. Offer the upsell on the product page and six touch-points post sale.

Revenue Tracking via Merchant Portal

Our easy-to-use merchant dashboard allows for real-time revenue tracking. Admin features allow for full control of warranty placement.

Single-click Revenue Driver

Shoppers of your store can opt to attach a product warranty on the product page. If they pass, six post-sale touch points prompt the warranty upsell.

Increase Customer Satisfaction

Positive experiences with warranty programs are proven to drive customer satisfaction. Happy customers means repeat customers.

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Easy-breezy claims

With our live chat support, submitting claim has never been so smooth.


Have a claim to submit? Chat with SureBright's live support team to resolve your claim. We respond between 8am and 6pm EST, Monday - Friday or leave us a message in the chat. 

On-brand customization

Customers requested it. We delivered. 


Customizable button colors allow merchants to ensure that product protection functionality is on-brand.


Have a request for additional functionality? We actively listen to our customers to ensure we're meeting their vision. 

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Partnership Landscape

Funded By:

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Insurtech SureBright secures $3.2 million pre-seed round

SureBright, a Toronto-based insurance-as-a-service company – revealed that it has secured a US$2.5 million (about $3.2 million) pre-seed round.

The insurtech’s solution allows e-commerce merchants to sell retail insurance and warranty products in their own digital stores, in a process that takes under 15 minutes for consumers.

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