Once we complete your onboarding, we activate warranties on your products across your sales channels (website, ecommerce, in-store, etc.) so customers can buy them seamlessly in the same transaction as their purchase. We periodically bill you only for the warranty cost, ensuring you keep the agreed revenue share and are in total control. We're proud to offer the world's only completely hands-off program - we take on all financial risk and handle everything warranty-related while you focus on your core business.
Protection plans create a win-win scenario that strengthens your entire business. First, you generate incremental revenue with zero product costs - it's pure profit margin improvement. Second, offering protection actually increases customer confidence in your products, boosting conversions by up to 15% and average order values by up to 14%. Third, you differentiate from competitors while building stronger customer relationships. Protected customers stick around longer (up to 16% higher retention) and leave better reviews because they feel secure in their purchases. It's like adding an insurance policy to your customer relationships.
SureBright's onboarding is designed for simplicity and speed. We start with an introductory call to understand your business and explain your pricing structure and revenue share. You then complete platform-specific onboarding steps (typically under 10 minutes), while our team handles all technical integration work behind the scenes. Most merchants are selling warranties within two business days without any technical involvement required. The process includes training, testing, and optimization to ensure everything works perfectly before going live.
SureBright has straightforward requirements designed to ensure program success. Your products should have basic manufacturer warranties (typically 3 months to 1 year) to establish baseline quality and reliability. Revenue thresholds range from $100K to $1M annually depending on your product categories - electronics and appliances typically require lower thresholds than other categories. These requirements ensure sufficient transaction volume for meaningful warranty revenue while guaranteeing good customer experience. We also consider factors like product mix, average order values, and growth trajectory when evaluating partnerships.
Warranty activation is impressively fast, with most e-commerce platforms (Shopify, WooCommerce, BigCommerce) going live within two business days of completing onboarding. Standard platforms benefit from pre-built integrations that accelerate deployment. Custom websites or independent platforms may take up to two weeks depending on integration complexity, but even these implementations are much faster than industry standards. We prioritize quick activation because every day without warranties is lost revenue opportunity.
Absolutely not. SureBright and our underwriters assume all financial risks associated with warranty coverage and claims processing. You receive commission revenue without any exposure to claim costs, replacement expenses, or operational liabilities. This zero-risk structure is fundamental to our hands-off approach - you get warranty revenue without warranty risks. Our comprehensive risk management and financial backing ensure claims are paid regardless of volume or expense, allowing you to focus entirely on growing your business without warranty-related financial concerns.
Not at all. SureBright's hands-off approach means we manage every aspect of warranty operations without requiring merchant involvement. We automatically update warranty offerings as your inventory changes, handle all customer service, process claims, manage regulatory compliance, and maintain financial administration. While you can choose to be involved in strategic decisions, day-to-day warranty management requires zero effort from your team. This intentional design allows you to focus entirely on core business activities while earning warranty revenue without operational disruption.
Technical knowledge is completely unnecessary for SureBright implementation, especially on popular platforms like Shopify, BigCommerce, or WooCommerce. Our integrations are designed for business owners, not developers, with simple installation processes and intuitive configuration options. We handle all technical complexity behind the scenes, from API integration to warranty widget optimization. Whether you're tech-savvy or prefer to avoid technical details entirely, SureBright works seamlessly without requiring any technical expertise from your team.
SureBright takes the guesswork out of warranty strategy through data-driven recommendations based on extensive market experience. We analyze your product mix, customer base, and category performance to recommend optimal warranty plans and pricing structures. Our recommendations come from testing with hundreds of retail partners across different categories and price points. The user interface is customized for your specific offerings and brand aesthetic. While you maintain flexibility for reasonable adjustments, our recommendations are time-tested for maximum performance and customer satisfaction.
SureBright supports virtually every sales channel through flexible integration options. Online merchants benefit from product page displays, cart add-ons, checkout integration, and post-purchase communication links. Physical stores can use point-of-sale integrations like Shopify POS, draft orders for later completion, or our dedicated merchant portal for manual warranty sales. Multi-channel merchants can maintain consistent warranty offerings across all touchpoints while managing everything through unified reporting and administration.
SureBright provides comprehensive coverage across all US states and Canadian provinces with full regulatory compliance and established service networks. International expansion is planned for late 2025, starting with English-speaking markets including the UK, Australia, and New Zealand. Our technology platform is built for global scalability, but each new market requires establishing local regulatory compliance and service capabilities. We're excited about international growth and welcome discussions with potential partners in new markets.
SureBright offers flexible warranty presentation options tailored to your specific sales channels and customer journey. Online merchants can display warranties on product pages above the "Add to Cart" button, use cart add-on options, or leverage pop-up reminders at strategic moments. Post-purchase communication can include dynamic links for one-click warranty purchases. In-store sales teams can offer warranties through integrated POS systems or manual processes. We customize the approach based on your sales methods, customer preferences, and operational capabilities for optimal performance.
Yes, customers have 30 days post-purchase to decide on a warranty. For online purchases, we send a unique link via follow-up emails that simplifies the buying process - it works even if initially skipped at purchase. Check your emails, including spam/junk folders. For in-store purchases, customers can contact us or the retailer directly.
Coverage details are displayed under the SureBright logo on product pages. Click "What's Covered" for an overview, and a pop-up will show all the major terms and details. If you want the official detailed terms, click "Detailed Terms and Conditions" at the bottom of the same pop-up for complete information.
After purchasing your warranty, you'll receive a comprehensive welcome email containing everything you need to know. This includes your complete terms and conditions, warranty contract details, step-by-step claim filing instructions, and our 24/7 customer care contact information. Most importantly, you'll get Customer Portal login details where you can access all this information anytime, check coverage details, file claims, and track any active cases. Everything is organized in one convenient location so you never have to search for important warranty information when you need it most.
Accessing your warranty information is simple and convenient through multiple options. The fastest method is logging into your Customer Portal using the same email address you used for purchase - everything is there including coverage details, claim history, and contact information. If you prefer speaking with someone, email support@surebright.com, start a chat on our website, or call 855-306-4874 anytime. Our representatives have access to your complete warranty information and can help with any questions or issues immediately. We've designed multiple access points so you can get help however you prefer.
You can file a claim in two easy ways: log into our Customer Portal and file a claim with just a few clicks, or contact us directly via email, call, or chat and provide the details. When you buy a warranty, we send you all the coverage details including step-by-step instructions for filing claims.
Once you file a claim, our adjudicator reviews it according to your warranty plan terms. If it's valid, we either repair or replace your product. When neither is possible, we refund you the equivalent of what you paid for the product. The repair process depends on your product and location - we might come to you, ask you to visit a repair center, or arrange shipping (which we cover).
If you return a protected product within 30 days, you receive a full refund for the protection plan. After 30 days, refunds are pro-rated based on your plan's terms. The retailer handles the refund process, making it simple and straightforward for you.
Yes, you can cancel your plan within 30 days of purchase for a full refund. After 30 days, you'll receive a pro-rated refund. Note that if you've already filed a claim, the refund calculation may differ. Terms may vary by coverage plan, so check your specific coverage details.
During your manufacturer warranty term, SureBright covers anything that's not covered under the manufacturer warranty but is listed in your product protection plan. You can always reach out to us for any specific issue, and we'll guide you appropriately on which coverage applies.
Breakdown Plans provide comprehensive coverage for mechanical or electrical breakdowns, power surges, 100% parts and repair coverage, protection against wear & tear affecting functionality, replacement if we can't repair, pro-rata cancellation, and 24/7 support with 5-minute online claims. Accidental Damage Plans include everything above plus sudden and unforeseen accidental damage like drops, liquid spills, and stains.
Keep it simple: direct customers to check the warranty confirmation email for complete contact information, or provide SureBright's direct contact options. Customers can log into the Customer Portal using their purchase email, email support@surebright.com, chat on our website, or call 855-306-4874 anytime. Emphasize that SureBright handles all warranty service directly, so customers get specialized expert help rather than general store support. This approach ensures customers receive proper warranty service while freeing your team to focus on sales and core customer service activities.
SureBright is your complete protection partner, offering flexible programs you can mix and match based on your business needs. Our extended warranties cover 50+ product categories with fully customizable terms including accidental damage protection. Shipping insurance provides better coverage at lower costs than platform-based options like Shopify's default offering. Manufacturer warranty programs work for both new and refurbished products, expanding your coverage options. This comprehensive approach means one partner handles all your protection needs with consistent service and unified reporting across all programs.
