Surebright Privacy Policy
SureBright Technologies, Inc. (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of our customers, partners, and users. This Privacy Policy describes how we collect, use, disclose, and protect your information when you purchase a SureBright offering (Extended Warranty and Shipping Insurance) or interact with us through our website, partner merchants, brands, and manufacturers. We strictly comply with all applicable federal, state, and provincial data privacy laws in the United States and Canada, including but not limited to the California Consumer Privacy Act (CCPA), the Gramm-Leach-Bliley Act (GLBA), and the Personal Information Protection and Electronic Documents Act (PIPEDA). This Privacy Policy applies to all personal information collected through our services and platforms and explains your rights regarding your data.
1. INFORMATION WE COLLECT
We collect the following categories of information to provide and improve our warranty services:
A. Information You Provide Directly
- Personal Identifiers: Name, email address, mailing address, and phone number.
- Purchase and Transaction Data: Details about the product for which you purchased a warranty, including the purchase date, warranty terms, and transaction history.
- Customer Communications: Correspondence, inquiries, and any feedback you provide.
B. Information Collected Automatically
- Device and Browsing Data: IP address, browser type, device identifiers, operating system, and referring URLs when you interact with our website or open our emails.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance website functionality and analyze user behavior.
C. Information Received from Partners
- Merchant and Manufacturer Data: Information provided by our partner merchants, brands, and manufacturers regarding your warranty purchase, including product details and transaction records.
2. HOW WE USE YOUR INFORMATION
We use your information to:
- Provide Warranty Services: Send warranty confirmation, coverage details, and claim instructions as required by regulators and applicable laws.
- Process Transactions: Maintain records of your warranty purchases and facilitate customer support as required by regulators and applicable laws.
- Communicate with You: Send service updates, respond to inquiries, and provide support.
- Send Warranty Offers: Inform you about additional coverage options for your purchases. This is only used on a case-to-case basis depending on our agreement with the seller and their requirements. You may opt out at any time.
- Comply with Legal Requirements: Ensure regulatory compliance, enforce terms and conditions, and protect against fraud.
We do not sell, rent, or share your personal information with third parties for marketing purposes.
3. INFORMATION SHARING AND DISCLOSURE
We may share your personal information with:
- Business Partners: Merchants, brands, and manufacturers from whom you purchased your warranty to ensure seamless service delivery.
- Legal and Regulatory Authorities: When required by law, to comply with legal obligations, respond to subpoenas, or protect the rights and safety of SureBright and our users.
- Service Providers: Trusted third-party vendors who assist with payment processing, IT support, customer service, warranty operations, and email communications. These partners are contractually obligated to protect your data.
We do not sell or trade customer data to advertisers or third parties.
4. DATA SECURITY AND RETENTION
We employ industry-leading security measures to protect your personal information, including:
- Encryption: Data is encrypted in transit and at rest.
- Access Controls: Only authorized personnel have access to customer data.
- Regular Audits: We conduct security assessments and maintain compliance with relevant data protection laws.
We retain personal data only for as long as necessary to fulfill warranty services, legal obligations, or business operations. Once no longer needed, data is securely deleted or anonymized.
5. YOUR PRIVACY RIGHTS
Depending on your location, you may have the following rights:
- Access Your Data: Request a copy of the personal information we hold about you.
- Correct Your Information: Update inaccurate or incomplete details.
- Delete Your Data: Request deletion of personal information, subject to legal and business requirements.
- Opt-Out of Marketing Communications: Unsubscribe from promotional emails at any time.
- Restrict Processing: Limit how we process your personal data under certain circumstances.
To exercise these rights, please contact us using the details in the Contact Us section below.
6. INTERNATIONAL DATA TRANSFERS
As a company operating in the United States and Canada, we may transfer and store data across borders. We comply with applicable laws governing international data transfers and ensure appropriate safeguards, such as:
- Standard Contractual Clauses (SCCs) for Data Transfers
- Data Localization Requirements Where Mandated
7. COOKIES AND ONLINE TRACKING
We use cookies and tracking technologies to:
- Improve website functionality and user experience.
- Analyze traffic and enhance security.
- Provide personalized service recommendations.
You can control cookie settings via your browser or opt out of certain tracking mechanisms where legally required.
8. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our practices, regulatory requirements, or technological advancements. We will notify users of significant changes by:
- Posting the revised policy on our website.
- Sending direct notifications where legally required.
Your continued use of our services constitutes acceptance of the updated Privacy Policy.
9. CONTACT US
If you have any questions about this Privacy Policy or our data handling practices, you may contact us at:
info@surebright.com
Toll-Free Number: +1-855-306-4874
SureBright Technologies, Inc.
167 Madison Avenue
Ste 205 #251
New York City, NY 10016
For California residents, you may submit a CCPA rights request by emailing info@surebright.com with "California Privacy Request" in the subject line.
For Canadian residents, you may contact our Data Protection Officer at info@surebright.com to exercise your PIPEDA rights.
SureBright is committed to transparency, security, and compliance with all applicable data protection regulations. We value your trust and work continuously to safeguard your privacy.