SureBright combines comprehensive coverage with modern technology and exceptional customer service. Our AI-powered automation ensures perfect matching between products and warranty programs. Additionally, our custom UI tech always ensures that your warranty offerings fit absolutely seamlessly with your brand and website interface. Additionally, we offer competitive pricing through operational efficiency and focus on long-term customer relationships rather than short-term profits.

SureBright's business model is built on mutual success and operational excellence. We partner with merchants through revenue sharing arrangements where our success depends directly on your warranty program's performance. Our technology-enabled approach combines automated systems for efficiency with human expertise for complex situations. We handle everything warranty-related - claims processing, customer service, regulatory compliance, and administration - while you focus on your core business. This creates a truly hands-off experience that generates incremental revenue without operational burden.

Our hands-off program means you get all the benefits of offering warranties without any of the operational headaches. SureBright handles absolutely everything: claims processing, customer service calls, regulatory compliance, financial administration, and ongoing program management. You literally don't have to do anything except watch the revenue reports. Regular performance updates keep you informed about program success, but zero active management is required from your team. It's warranty revenue without warranty work - the ultimate passive income stream for retailers.

SureBright's AI represents the next generation of warranty service, handling routine claims processing in minutes rather than days. The system automatically verifies coverage, processes standard claims, detects potential fraud, and handles common customer inquiries instantly. Complex or unusual cases get routed to human specialists who have full context and authority to resolve issues quickly. This hybrid approach delivers the speed customers want for simple claims while maintaining the personal touch needed for complex situations. The result: faster service, lower costs, and higher customer satisfaction.

"AppleCare-like for every retailer" means we bring the premium warranty experience that customers love about Apple's service to every merchant and product category. Think about what makes AppleCare special: comprehensive coverage, hassle-free claims, excellent customer service, and genuine value. SureBright delivers that same level of quality and professionalism whether you're selling electronics, appliances, furniture, or any other product. Every customer gets the premium warranty experience they deserve, regardless of where they shop or what they buy.

SureBright represents the perfect blend of innovation and experience. Our leadership team brings decades of warranty industry expertise from major providers, combined with cutting-edge technology that modernizes an traditionally outdated industry. We maintain strong financial backing, comprehensive regulatory compliance across all markets, and established partnerships with service providers nationwide. While we use innovative technology, we're built on proven industry fundamentals with the financial stability and operational expertise merchants need for long-term partnership success.

SureBright's team combines warranty industry veterans with technology experts and customer service specialists. Our leadership brings experience from major warranty providers, insurance companies, and technology companies, ensuring comprehensive expertise in all aspects of warranty operations and customer service.

SureBright is your complete protection partner, offering flexible programs you can mix and match based on your business needs. Our extended warranties cover 50+ product categories with fully customizable terms including accidental damage protection. Shipping insurance provides better coverage at lower costs than platform-based options like Shopify's default offering. Manufacturer warranty programs work for both new and refurbished products, expanding your coverage options. This comprehensive approach means one partner handles all your protection needs with consistent service and unified reporting across all programs.