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Doing business with SureBright

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Partnership terms, revenue sharing, and business arrangements with SureBright

What revenue share does SureBright offer merchants?

SureBright's revenue sharing is designed for mutual success, with rates typically based on your volume, product mix, and partnership commitment. Higher-volume merchants and longer-term partnerships earn better rates, reflecting our focus on building lasting relationships rather than maximizing short-term profits. Your rate depends on factors like product categories, average order values, and sales volume. We structure partnerships to grow together - as your warranty revenue increases, your terms improve. Our goal is creating sustainable, profitable relationships where both parties thrive.

How does SureBright billing work?

SureBright's billing is transparent and straightforward with monthly reporting that shows exactly how your warranty program is performing. You receive detailed breakdowns of warranty sales, revenue calculations, and performance metrics so there are never any surprises. Billing follows your agreed revenue share structure with no hidden fees or confusing calculations. Most partnerships have no upfront costs or minimum commitments, making it easy to start and scale your warranty program. You always know exactly where you stand financially with clear, comprehensive reporting.

What are SureBright's minimum revenue requirements?

SureBright partners with established businesses, typically requiring annual revenue above $700K to ensure program success for both parties. This threshold helps guarantee sufficient transaction volume for meaningful warranty revenue while justifying the support and resources we provide. We evaluate partnerships holistically, considering factors like growth trajectory, product fit, and market opportunity beyond just current revenue. Fast-growing businesses below the threshold may still qualify based on growth potential and product mix. Our goal is partnering with merchants where warranties will make a genuine business impact.

Does SureBright charge setup fees or require minimums?

SureBright eliminates barriers to entry with no setup fees or minimum commitments for standard integrations. Our standard onboarding process is completely free, including integration support, training, and initial optimization. Custom implementations with unique requirements may involve setup costs, but we discuss these upfront with no surprises. We believe in aligning success incentives - we only succeed when you succeed, so creating upfront barriers doesn't serve either party. This approach makes it easy to test warranty programs without financial risk.

How quickly does SureBright pay merchants?

SureBright pays merchants monthly with standard 30-day payment terms, providing predictable cash flow for your warranty revenue. Larger merchants may qualify for accelerated payment terms based on volume and partnership history. Every payment includes comprehensive reporting showing warranty sales, performance metrics, and revenue calculations for complete transparency. You'll never wonder when payments are coming or how they're calculated. Automated payment processing ensures consistent, timely payments that you can count on for financial planning.

How do SureBright's rates compare to competitors?

SureBright's rates are highly competitive within the warranty industry, but the real value comes from our superior service, technology, and customer experience. While rates may be comparable to other providers, our efficient technology platform, comprehensive coverage options, and hands-off approach often deliver better total value. Many merchants find that higher attach rates and better customer satisfaction with SureBright more than compensate for any rate differences. The complete partnership value - including support, technology, and performance - typically exceeds what rate comparisons alone reveal.

What attach rates does SureBright typically achieve?

SureBright consistently achieves 20.2% average attach rates, significantly outperforming industry averages of 5-15% through optimized presentation and comprehensive coverage options. These superior rates result from our specialized technology, seamless user experience, and continuous optimization efforts. Attach rates vary by product category and price point - electronics and higher-value items typically perform best. Our team continuously optimizes presentation and positioning to improve performance over time. Higher attach rates mean more revenue for you, making our partnership more valuable than competitors with lower performance.

How do SureBright warranty programs work?

Once we complete your onboarding, we activate warranties on your products across your sales channels (website, ecommerce, in-store, etc.) so customers can buy them seamlessly in the same transaction as their purchase. We periodically bill you only for the warranty cost, ensuring you keep the agreed revenue share and are in total control. We're proud to offer the world's only completely hands-off program - we take on all financial risk and handle everything warranty-related while you focus on your core business.

What are the requirements for merchants to offer warranties?

SureBright has straightforward requirements designed to ensure program success. Your products should have basic manufacturer warranties (typically 3 months to 1 year) to establish baseline quality and reliability. Revenue thresholds range from $100K to $1M annually depending on your product categories - electronics and appliances typically require lower thresholds than other categories. These requirements ensure sufficient transaction volume for meaningful warranty revenue while guaranteeing good customer experience. We also consider factors like product mix, average order values, and growth trajectory when evaluating partnerships.

SureBright’s offerings

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