Delivering businesses warranty solutions, accident protection, and dependable shipping coverage
Earn more on every transaction without any spend
Upto 14% higher Average Order Value and 16.5% better retention
SureBright has been an absolute game-changer for our business. When we transitioned from our previous warranty provider, we weren't just looking for a replacement, we needed a true partner. SureBright delivered and then some. From day one, their team has been nothing short of fantastic, responsive, professional, and genuinely invested in our success. One of the most impressive results we've seen is the dramatic increase in our warranty attachment rate, which now consistently hovers around 40–50%. That's not just a boost in numbers, it's a clear reflection of how well SureBright has positioned their offering and how much our customers trust the coverage.
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The leadership team at SureBright has been amazing to work with. They've streamlined every aspect of our product protection offering—from setup to the post-purchase experience—making it seamless for both our team and our customers. We're thrilled to report a 25% attach rate, which has far exceeded our expectations. I highly recommend partnering with them!
See moreReal life is messy - coffee meets laptop, toddlers meet tablets, accidents meet expensive purchases. We clean up the mess with solutions that leave customers happier than before the incident.
Our expansive protection network covers virtually every product category your customers might purchase, delivering consistent quality and reliability across all coverage areas. Categories include:
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Comprehensive customer support means never leaving questions unanswered. These frequently asked items provide instant clarity, with our expert team covering everything else completely.
SureBright is your complete protection partner, offering flexible programs you can mix and match based on your business needs. Our extended warranties cover 50+ product categories with fully customizable terms including accidental damage protection. Shipping insurance provides better coverage at lower costs than platform-based options like Shopify's default offering. Manufacturer warranty programs work for both new and refurbished products, expanding your coverage options. This comprehensive approach means one partner handles all your protection needs with consistent service and unified reporting across all programs.
Once we complete your onboarding, we activate warranties on your products across your sales channels (website, ecommerce, in-store, etc.) so customers can buy them seamlessly in the same transaction as their purchase. We periodically bill you only for the warranty cost, ensuring you keep the agreed revenue share and are in total control. We're proud to offer the world's only completely hands-off program - we take on all financial risk and handle everything warranty-related while you focus on your core business.
Protection plans create a win-win scenario that strengthens your entire business. First, you generate incremental revenue with zero product costs - it's pure profit margin improvement. Second, offering protection actually increases customer confidence in your products, boosting conversions by up to 15% and average order values by up to 14%. Third, you differentiate from competitors while building stronger customer relationships. Protected customers stick around longer (up to 16% higher retention) and leave better reviews because they feel secure in their purchases. It's like adding an insurance policy to your customer relationships.
SureBright's onboarding is designed for simplicity and speed. We start with an introductory call to understand your business and explain your pricing structure and revenue share. You then complete platform-specific onboarding steps (typically under 10 minutes), while our team handles all technical integration work behind the scenes. Most merchants are selling warranties within two business days without any technical involvement required. The process includes training, testing, and optimization to ensure everything works perfectly before going live.
SureBright has straightforward requirements designed to ensure program success. Your products should have basic manufacturer warranties (typically 3 months to 1 year) to establish baseline quality and reliability. Revenue thresholds range from $100K to $1M annually depending on your product categories - electronics and appliances typically require lower thresholds than other categories. These requirements ensure sufficient transaction volume for meaningful warranty revenue while guaranteeing good customer experience. We also consider factors like product mix, average order values, and growth trajectory when evaluating partnerships.
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