Delivering peace of mind to shoppers across the state with complete extended warranty coverage and damage protection
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Earn more on every transaction without any spend
Upto 14% higher Average Order Value and 16.5% better retention
SureBright has been an absolute game-changer for our business. When we transitioned from our previous warranty provider, we weren't just looking for a replacement, we needed a true partner. SureBright delivered and then some. From day one, their team has been nothing short of fantastic, responsive, professional, and genuinely invested in our success. One of the most impressive results we've seen is the dramatic increase in our warranty attachment rate, which now consistently hovers around 40–50%. That's not just a boost in numbers, it's a clear reflection of how well SureBright has positioned their offering and how much our customers trust the coverage.
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The leadership team at SureBright has been amazing to work with. They've streamlined every aspect of our product protection offering—from setup to the post-purchase experience—making it seamless for both our team and our customers. We're thrilled to report a 25% attach rate, which has far exceeded our expectations. I highly recommend partnering with them!
See moreProducts break hearts and schedules - beloved devices fail, essential appliances quit, important gadgets malfunction at critical moments. Our touchless processing mends both products and customer relationships.
From first purchase to final replacement, our comprehensive protection ecosystem covers every product category your customers encounter, providing complete security throughout. Coverage includes:
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Transparency and clarity are core to everything we do. These popular questions cover the basics, but our knowledgeable team is always available for deeper conversations.
SureBright has straightforward requirements designed to ensure program success. Your products should have basic manufacturer warranties (typically 3 months to 1 year) to establish baseline quality and reliability. Revenue thresholds range from $100K to $1M annually depending on your product categories - electronics and appliances typically require lower thresholds than other categories. These requirements ensure sufficient transaction volume for meaningful warranty revenue while guaranteeing good customer experience. We also consider factors like product mix, average order values, and growth trajectory when evaluating partnerships.
Once we complete your onboarding, we activate warranties on your products across your sales channels (website, ecommerce, in-store, etc.) so customers can buy them seamlessly in the same transaction as their purchase. We periodically bill you only for the warranty cost, ensuring you keep the agreed revenue share and are in total control. We're proud to offer the world's only completely hands-off program - we take on all financial risk and handle everything warranty-related while you focus on your core business.
Absolutely not. SureBright and our underwriters assume all financial risks associated with warranty coverage and claims processing. You receive commission revenue without any exposure to claim costs, replacement expenses, or operational liabilities. This zero-risk structure is fundamental to our hands-off approach - you get warranty revenue without warranty risks. Our comprehensive risk management and financial backing ensure claims are paid regardless of volume or expense, allowing you to focus entirely on growing your business without warranty-related financial concerns.
Yes, customers have 30 days post-purchase to decide on a warranty. For online purchases, we send a unique link via follow-up emails that simplifies the buying process - it works even if initially skipped at purchase. Check your emails, including spam/junk folders. For in-store purchases, customers can contact us or the retailer directly.
If you return a protected product within 30 days, you receive a full refund for the protection plan. After 30 days, refunds are pro-rated based on your plan's terms. The retailer handles the refund process, making it simple and straightforward for you.
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