Creating the state’s most competitive retail environment through premium warranty solutions
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Earn more on every transaction without any spend
Upto 14% higher Average Order Value and 16.5% better retention
SureBright has been an absolute game-changer for our business. When we transitioned from our previous warranty provider, we weren't just looking for a replacement, we needed a true partner. SureBright delivered and then some. From day one, their team has been nothing short of fantastic, responsive, professional, and genuinely invested in our success. One of the most impressive results we've seen is the dramatic increase in our warranty attachment rate, which now consistently hovers around 40–50%. That's not just a boost in numbers, it's a clear reflection of how well SureBright has positioned their offering and how much our customers trust the coverage.
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The leadership team at SureBright has been amazing to work with. They've streamlined every aspect of our product protection offering—from setup to the post-purchase experience—making it seamless for both our team and our customers. We're thrilled to report a 25% attach rate, which has far exceeded our expectations. I highly recommend partnering with them!
See moreProducts have their own timeline for problems - never when it's convenient for your customers. Our immediate, thorough solutions turn product headaches into pleasant surprises.
From household essentials to high-tech gadgets, our expansive coverage network provides complete protection solutions that secure your customers' most valued purchases. We proudly cover:
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We are always happy and available to answer your questions. For convenience here are some commonly asked questions, though feel free to reach out to us if you've got more.
SureBright takes the guesswork out of warranty strategy through data-driven recommendations based on extensive market experience. We analyze your product mix, customer base, and category performance to recommend optimal warranty plans and pricing structures. Our recommendations come from testing with hundreds of retail partners across different categories and price points. The user interface is customized for your specific offerings and brand aesthetic. While you maintain flexibility for reasonable adjustments, our recommendations are time-tested for maximum performance and customer satisfaction.
SureBright provides comprehensive coverage across all US states and Canadian provinces with full regulatory compliance and established service networks. International expansion is planned for late 2025, starting with English-speaking markets including the UK, Australia, and New Zealand. Our technology platform is built for global scalability, but each new market requires establishing local regulatory compliance and service capabilities. We're excited about international growth and welcome discussions with potential partners in new markets.
SureBright supports virtually every sales channel through flexible integration options. Online merchants benefit from product page displays, cart add-ons, checkout integration, and post-purchase communication links. Physical stores can use point-of-sale integrations like Shopify POS, draft orders for later completion, or our dedicated merchant portal for manual warranty sales. Multi-channel merchants can maintain consistent warranty offerings across all touchpoints while managing everything through unified reporting and administration.
Absolutely not. SureBright and our underwriters assume all financial risks associated with warranty coverage and claims processing. You receive commission revenue without any exposure to claim costs, replacement expenses, or operational liabilities. This zero-risk structure is fundamental to our hands-off approach - you get warranty revenue without warranty risks. Our comprehensive risk management and financial backing ensure claims are paid regardless of volume or expense, allowing you to focus entirely on growing your business without warranty-related financial concerns.
Once you file a claim, our adjudicator reviews it according to your warranty plan terms. If it's valid, we either repair or replace your product. When neither is possible, we refund you the equivalent of what you paid for the product. The repair process depends on your product and location - we might come to you, ask you to visit a repair center, or arrange shipping (which we cover).
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