The following is a case study of Home Appliance sellers that includes merchants of all sizes including Hell's Kitchen, Blackstone Grills, Verdi, SpeedyPress Irons, and other retailers who partnered with SureBright.

For thirteen years, our client built their reputation as the Southwest's go-to destination for premium home and outdoor cooking appliances. Three showrooms and a growing online presence showcased various quality brands.

But as their business expanded into higher-ticket smart appliances and sophisticated outdoor cooking systems, they encountered a new problem- customers hesitated at checkout for high - ticket items. Especially ones that have complex electronics and mechanical systems.

Despite assurances, customers had valid concerns- their last fancy espresso machine had its pump repaired after 2 months of waiting, or the $2,500 pellet grill they wanted to buy might not get the right repair service in their town.

Rising tariffs made the problem worse. With appliance prices climbing 15-20% in recent months, customers felt even more anxious about major purchases. And with holiday shopping season approaching, the stakes were higher than ever.

"We recognized we weren't simply selling kitchen tools. We were enabling culinary experiences and family moments. When a customer's $1,500 outdoor grill stops working the weekend they planned a family reunion, it affects more than just their dinner plans. It impacts their confidence in investing in quality appliances through us rather than big box stores."
-Sarah M, founder and culinary enthusiast

Post SureBright integration, protection plan attachment reached 20% on appliances over $500, and 23% for appliances over 1500$- significantly exceeding industry benchmarks.  

But the real story was customer loyalty: protected buyers returned 21% more often and recommended the retailer at far higher rates- observed within 8 months. This indeed was quite surprising for their team. In the same time, customer satisfaction scores increased from 3.7 to 4.1 within five months, with notable improvements in purchase confidence and post-sale support ratings.

"Customers invest in their dream kitchens because they trust their equipment will work," Sarah observes. "With tariffs pushing prices higher, protection plans eliminate the 'what if it breaks' fear. That psychological shift changed a lot for us."

Modern appliances are complicated. They combine mechanical parts, digital controls, and smart connectivity- each a potential failure point. Yet most manufacturer warranties expire at 12 months, right before peak failure periods (18-36 months for heating elements, 12-24 months for digital controls).

The timing matters. Forty percent of appliance purchases happen during holidays and spring home improvement season. When issues emerge after warranty expiration, customers face repair bills that rival replacement costs - especially painful when tariffs have already inflated prices.

The Solution

SureBright analyzed product mix, purchase patterns, and common failure modes. The data showed complexity drove purchase anxiety, particularly with smart appliances and multi-function systems.

Implementation across three locations and e-commerce took 48 hours. Automated recommendations factored in appliance complexity, price, and usage intensity. Staff training focused on addressing customer anxiety through reliability assurance, not warranty feature lists.

"SureBright understood our customers weren't buying just warranties- they were buying confidence," notes Sarah. "The plans eliminated financial risk that prevented customers from investing in appliances that would genuinely improve their lives."