Creating the city’s most trusted shopping experience with seamless warranty coverage, accident protection, and delivery insurance
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Earn more on every transaction without any spend
Upto 14% higher Average Order Value and 16.5% better retention
SureBright has been an absolute game-changer for our business. When we transitioned from our previous warranty provider, we weren't just looking for a replacement, we needed a true partner. SureBright delivered and then some. From day one, their team has been nothing short of fantastic, responsive, professional, and genuinely invested in our success. One of the most impressive results we've seen is the dramatic increase in our warranty attachment rate, which now consistently hovers around 40–50%. That's not just a boost in numbers, it's a clear reflection of how well SureBright has positioned their offering and how much our customers trust the coverage.
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The leadership team at SureBright has been amazing to work with. They've streamlined every aspect of our product protection offering—from setup to the post-purchase experience—making it seamless for both our team and our customers. We're thrilled to report a 25% attach rate, which has far exceeded our expectations. I highly recommend partnering with them!
See moreProducts have their own timeline for problems - never when it's convenient for your customers. Our immediate, thorough solutions turn product headaches into pleasant surprises.
From household essentials to high-tech gadgets, our expansive coverage network provides complete protection solutions that secure your customers' most valued purchases. We proudly cover:
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Transparency and clarity are core to everything we do. These popular questions cover the basics, but our knowledgeable team is always available for deeper conversations.
SureBright's onboarding is designed for simplicity and speed. We start with an introductory call to understand your business and explain your pricing structure and revenue share. You then complete platform-specific onboarding steps (typically under 10 minutes), while our team handles all technical integration work behind the scenes. Most merchants are selling warranties within two business days without any technical involvement required. The process includes training, testing, and optimization to ensure everything works perfectly before going live.
SureBright has straightforward requirements designed to ensure program success. Your products should have basic manufacturer warranties (typically 3 months to 1 year) to establish baseline quality and reliability. Revenue thresholds range from $100K to $1M annually depending on your product categories - electronics and appliances typically require lower thresholds than other categories. These requirements ensure sufficient transaction volume for meaningful warranty revenue while guaranteeing good customer experience. We also consider factors like product mix, average order values, and growth trajectory when evaluating partnerships.
Warranty activation is impressively fast, with most e-commerce platforms (Shopify, WooCommerce, BigCommerce) going live within two business days of completing onboarding. Standard platforms benefit from pre-built integrations that accelerate deployment. Custom websites or independent platforms may take up to two weeks depending on integration complexity, but even these implementations are much faster than industry standards. We prioritize quick activation because every day without warranties is lost revenue opportunity.
Absolutely not. SureBright and our underwriters assume all financial risks associated with warranty coverage and claims processing. You receive commission revenue without any exposure to claim costs, replacement expenses, or operational liabilities. This zero-risk structure is fundamental to our hands-off approach - you get warranty revenue without warranty risks. Our comprehensive risk management and financial backing ensure claims are paid regardless of volume or expense, allowing you to focus entirely on growing your business without warranty-related financial concerns.
Not at all. SureBright's hands-off approach means we manage every aspect of warranty operations without requiring merchant involvement. We automatically update warranty offerings as your inventory changes, handle all customer service, process claims, manage regulatory compliance, and maintain financial administration. While you can choose to be involved in strategic decisions, day-to-day warranty management requires zero effort from your team. This intentional design allows you to focus entirely on core business activities while earning warranty revenue without operational disruption.
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