Transform your business with Detroit's best product protection

Protecting city customers with comprehensive extended warranties, accidental protection, and shipping insurance

10-minute set-up
No extra work
Zero added costs
We only win when you win
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Detroit's best warranty provider
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Why Detroit businesses love SureBright

Offering product warranties to customers benefits every aspect of your business, be it- finance, customer support, marketing, sales or strategy. Integrate SureBright and experience benefits like-

Earn more on every transaction without any spend

Meet customer demand. When offered, over 20.2% customers buy SureBright warranties

Upto 14% higher Average Order Value and 16.5% better retention

Fully licensed and insured in Michigan
45 hours average response time throughout the city
Local Contractor Network: "40+ verified contractors serving across Detroit"
No hidden fees
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Product protection for every need

Extended warranty

Covers mechanical, electrical failures, and more, beyond the manufacturer’s warranty, offering your customers peace of mind for years to come.
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Accidental warranty

Covers everyday accidents like product drops, liquid spills, and other mishaps. Plus, everything else covered in Extended Warranty.
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Shipping protection

Protect packages from your warehouse to customer’s doorsteps. Coverage includes package loss, damage, porch piracy and more.
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We serve, where you need us to

With our dense partner network, we help you and your customers get the right solution within 48-72 hours
Downtown
Midtown
Corktown
Eastern Market
Belle Isle
New Center
Riverfront

Platforms and sales channels we support

Apps for e-commerce platforms & in-store POS systems
ShopifyWooCommerceBigCommerceMagentoSalesforcelightspeedShift4ShopWixNetSuiteQuickbooks
Custom websites
AI PoweredAPIScript
Direct sales channels
Mobile appsDistributorsInstallersMarketplaces
Post purchase
KlaviyoEmailPhoneProduct registration workflows

Merchant experiences: their stories, their words

500+

Brands

20.2%

Avg warranty conversion with a range of 10-64%

SureBright has been an absolute game-changer for our business. When we transitioned from our previous warranty provider, we weren't just looking for a replacement, we needed a true partner. SureBright delivered and then some. From day one, their team has been nothing short of fantastic, responsive, professional, and genuinely invested in our success. One of the most impressive results we've seen is the dramatic increase in our warranty attachment rate, which now consistently hovers around 40–50%. That's not just a boost in numbers, it's a clear reflection of how well SureBright has positioned their offering and how much our customers trust the coverage.

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40-50%

Attachment Rate
Switched from a competitor

SureBright's Extended Warranty app is very easy to use and set up. It takes just a few minutes to get started. They custom-built the UI which fits right into our store's design. Plus, the support team is really helpful if you need anything.

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Few minutes setup
Custom-built UI fits design

The leadership team at SureBright has been amazing to work with. They've streamlined every aspect of our product protection offering—from setup to the post-purchase experience—making it seamless for both our team and our customers. We're thrilled to report a 25% attach rate, which has far exceeded our expectations. I highly recommend partnering with them!

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25%

Attachment Rate
Exceeded expectations

SureBright's extended warranty app has helped us significantly improve our game. These folks really know their stuff, and it shows in how they've set everything up for us. They've got all our bases covered - from our own stores to our dealer network, and email/sms, each with its own unique requirements. The online experience is spot-on too - it converts well without being overly aggressive. What really sets them apart is their technical expertise, dedication and response times to make things work. After dealing with a warranty provider that couldn't get it right, SureBright came in and nailed it.

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Switched from a competitor
Converts well, not aggressive

Surebright is great. Easy setup, great support team with quick response time and working resolutions. A+ Company

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So far so good. Amazing service with everything from implementation to pricing and whatnot. Have not dealt with a claim or anything, but they say we won't have to anyways. Considering that to be true, 5 star review at this point.... Would recommend.

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5 star

Review
Claims handled automatically

I switched to Surebright from another provider a few months back, and it's been a great experience so far. The setup process was smooth, and their support team is always there when you need them. After launching, I requested some tweaks in the app, and they were delivered in just 4 days. Thank you guys!

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4 day

feature delivery
Switched from a competitor

SureBright's extended warranty app has been a great addition to our store. The setup process was incredibly easy and took only 5 minutes of our time. Their support team has been consistently responsive and helpful. They even helped us in experimenting with retail pricing for warranties. They went above and beyond by resolving an issue we were experiencing with another app within hours.

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5 minute

Setup time
Went above and beyond

We've been collaborating with SureBright Extended Warranties for a considerable period, and their support has been outstanding from the get-go. Right from our first interaction through to continuous assistance, communication has been a breeze. They're always on hand, offering a delightful experience whenever we reach out. Their assistance in integrating their offerings into our online platform was smooth and efficient, plus they've taken proactive steps to aid in enhancing our sales.

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Long-term collaboration success
Proactive sales enhancement

Choosing SureBright for our warranty offerings was a no-brainer. Setting up the app took only 5 minutes, and their team was incredibly supportive, always ready to answer our numerous, detailed questions with patience and clarity. They made themselves available whenever we needed, which was invaluable for us as newcomers to this type of service. We had tried talking with a competing service for warranties but their bar for entry was vague and selective. Not the case we've SureBright. They've been very welcoming, patient, have really gone above and beyond with our requests. We're already seeing great customer responses and a steady increase in warranty purchases, showing it's a very low-risk move.

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5 minute

Setup time
Competitor had vague requirements

Worked with Yu Hei and Sanket in integrating SureBright into our store. We came from CPS Warranty because their customer service was not great. SureBright was very easy to work with, and very communicative. I had quite a few demands for ensuring that the customer experience was a positive one, and they had no problems meeting them. They were also able to bend some of their warranty policies to match ours.

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Switched from CPS Warranty
Flexible policy matching

As an eBike retailer, offering extended warranties is a huge selling point for our customers, and SureBright has made it incredibly easy to set up. The app integrates seamlessly with our store and lets us offer protection plans without any extra hassle. The support team is phenomenal—always responsive and ready to help with any questions. If you're in the eBike industry or any high-ticket items, this is hands down the best app for adding extended warranties.

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Best app for eBikes
Seamless integration, no hassle

So far we are extremely happy with the service and outcome. The design blends well with our site and we are thrilled with the amount of people that choose an extended warranty couple with their product purchase. Highly recommend for those selling products that could benefit from extended warranties as it is a great opportunity for additional revenue and or provide peace of mind to your customers.

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High warranty selection rate
Design blends perfectly

What can i say amazing collaboration experience with Yu of Surebright. From initial video call to execution took less then 2 weeks. Matches my site beautifully looks totally native. Will use them for my B2B aspect of my business as well.

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2 week implementation
Looks totally native

Great Service! We have used SureBright for a couple months now and everything has been smooth and mostly worked as intended. A couple of small hiccups have been addressed promptly by the devs and fixed. Customer service is helpful and prompt. Highly recommend this service and app.

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Months of smooth operation
Hiccups fixed promptly

Yu was amazing, helpful & quick in responding to all our queries. Surebright is an easy to use and perfect for our furniture/mattress business. Highly recommend.

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Great app to use to grow your business and earn trust from your customers. Easy to use and a great team with clear communication at all times.

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Great experience working with the SureBright team to get everything up and running. They handled the integration quickly and we're now offering our customers more value while increasing our revenue. Highly recommend!

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Increasing revenue immediately
Quick integration handling

Excellent application thus far, their team added everything to our site and it works seamlessly. Looking forward to using it going forward. Excellent communication and service!

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SureBright provided a hands-on, white-glove experience, making setup quick and easy. Adding shipping insurance was just as seamless as product protection.These services have become meaningful revenue for our overall business.

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Meaningful revenue stream
White-glove experience

Easy Integration, great customer support, highly recommend!

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Surebright is a very easy app to install, and working with the Surebright team is a breeze. They are very helpful and friendly. They will help you through the entire process and help you make changes to make the app work with your site. They match the app to your site, which is very nice. It matches your theme. I recommend this app to anyone looking for a warranty program.

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Easy app installation
Matches site theme perfectly

Surebright Product Protection is an incredible add-on for the lodge brand and for the added protection and peace of mind the protection provides for the lodge customers. The seamless Shopify integration plus the outstanding support from the Surebright team makes this a must-have for any merchant looking to boost sales and build trust.

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Must-have for merchants
Seamless Shopify integration

I've been working with them for several months & already seeing good results. Yu has been awesome to work with.

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Iceology Cold Plunge is thrilled to partner up with SureBright to offer our customers an extended warranty. It was a pleasure working with Yu to make this partnership possible. Our company thanks you for your professionalism and quick response.

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Awesome customer support! Best change I made to my extended warranty provider!

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I added it to my Shopify store recently, and it's made a huge difference. Setting up different warranty options was super easy, and it covers pretty much everything my customers might need. Plus, the best part? I didn't have to lift a finger - they handled everything and even made it match my store's style. If you want to give your customers peace of mind and make managing warranties a breeze, this app is a lifesaver.

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Made huge difference
Zero effort required

Easy to setup, great support, and great value added for our customers

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We've recently integrated SureBright to offer extended warranties for our e-bikes, and we're thoroughly impressed with the experience. Onboarding the app was incredibly smooth; they managed everything seamlessly, sparing us from any technical complexities. It made buying warranties a walk in the park for our customers. What truly sets SureBright apart is their exceptional customer service - quick responses and super helpful. Their service and platform are truly top-notch.

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Incredibly smooth onboarding
Top-notch service platform

SureBright has been a fantastic addition to our Shopify store! The app is incredibly easy to use and has made offering extended warranties a breeze. They've been amazing to work with and made additional changes on our behalf. Highly Recommended!

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Fantastic Shopify addition
Made custom changes

Adding SureBright was super easy. They got everything set up smoothly, and their support team was super helpful. They customized the look to match our store's theme, making it easy for customers to buy warranties.

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Super easy addition
Customized theme matching

We have been wanting to offer extended warranty to our customers for some time and wanted to work with the right company. After checking many companies, we came across Surebright and couldn't be happier to work with them. They installed and configured the Surebright Warranty app on our website, and I'm thrilled with the experience so far. What truly sets this app apart is its amazing customer service and easy to use platform for both instore and online sales.

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Checked many companies first
Works instore and online

We recently uploaded SureBright to provide extended warranty for our Shopify independent website products, Launching the application went very smoothly; They seamlessly manage everything, shielding us from any technological complexity. It makes our customers feel at ease when purchasing warranty. What truly sets SureBright apart is their excellent customer service - seamless integration

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Very smooth launch
Customers feel at ease

Seamless claims process

Life happens - products break, malfunction, or get damaged when customers least expect it. With quick, accurate resolutions, we turn unfortunate situations to delightful experiences.


Jada purchases a customized e-bike with a warranty
SureBright instantly sends confirmation email to Jada with details of warranty purchase, coverage and claims process
Her e-bike gets an accidental dent
Jada files an online claim with SureBright in less than 2 minutes
Repair scheduled
SureBright services the e-bike
Jada's e-bike gets restored to mint condition

Product categories we cover

Our comprehensive coverage spans a broad spectrum of product categories, providing you and your customers with assurance and security every step of the way. Our product categories include:

and much more.

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Stuck on something? We'll help

Problem-solving is what we do best, and customer support is never an inconvenience. Review these frequent questions, or contact us for tailored guidance anytime.

Do merchants need to manage warranty operations?

Not at all. SureBright's hands-off approach means we manage every aspect of warranty operations without requiring merchant involvement. We automatically update warranty offerings as your inventory changes, handle all customer service, process claims, manage regulatory compliance, and maintain financial administration. While you can choose to be involved in strategic decisions, day-to-day warranty management requires zero effort from your team. This intentional design allows you to focus entirely on core business activities while earning warranty revenue without operational disruption.

Do Detroit merchants need technical knowledge to work with SureBright?

Technical knowledge is completely unnecessary for SureBright implementation, especially on popular platforms like Shopify, BigCommerce, or WooCommerce. Our integrations are designed for business owners, not developers, with simple installation processes and intuitive configuration options. We handle all technical complexity behind the scenes, from API integration to warranty widget optimization. Whether you're tech-savvy or prefer to avoid technical details entirely, SureBright works seamlessly without requiring any technical expertise from your team.

How does SureBright determine warranty plans and pricing?

SureBright takes the guesswork out of warranty strategy through data-driven recommendations based on extensive market experience. We analyze your product mix, customer base, and category performance to recommend optimal warranty plans and pricing structures. Our recommendations come from testing with hundreds of retail partners across different categories and price points. The user interface is customized for your specific offerings and brand aesthetic. While you maintain flexibility for reasonable adjustments, our recommendations are time-tested for maximum performance and customer satisfaction.

What sales channels does SureBright support in Detroit?

SureBright supports virtually every sales channel through flexible integration options. Online merchants benefit from product page displays, cart add-ons, checkout integration, and post-purchase communication links. Physical stores can use point-of-sale integrations like Shopify POS, draft orders for later completion, or our dedicated merchant portal for manual warranty sales. Multi-channel merchants can maintain consistent warranty offerings across all touchpoints while managing everything through unified reporting and administration.

What geographic regions does SureBright cover?

SureBright provides comprehensive coverage across all US states and Canadian provinces with full regulatory compliance and established service networks. International expansion is planned for late 2025, starting with English-speaking markets including the UK, Australia, and New Zealand. Our technology platform is built for global scalability, but each new market requires establishing local regulatory compliance and service capabilities. We're excited about international growth and welcome discussions with potential partners in new markets.

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