Creating the province’s most trusted shopping experience with seamless warranty coverage and accident protection
Earn more on every transaction without any spend
Upto 14% higher Average Order Value and 16.5% better retention
The unexpected is predictable - devices break down, items get damaged, malfunctions occur precisely when needed most. We flip these negative moments into positive customer touchpoints.
Our industry-leading coverage spans an extensive array of product categories, delivering comprehensive protection solutions that transform customer anxiety into complete confidence. Coverage spans:
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Calculate your revenue share earningsWe're passionate about customer education and building understanding. These commonly asked questions provide quick answers, plus our team offers unlimited additional support.
Protection plans create a win-win scenario that strengthens your entire business. First, you generate incremental revenue with zero product costs - it's pure profit margin improvement. Second, offering protection actually increases customer confidence in your products, boosting conversions by up to 15% and average order values by up to 14%. Third, you differentiate from competitors while building stronger customer relationships. Protected customers stick around longer (up to 16% higher retention) and leave better reviews because they feel secure in their purchases. It's like adding an insurance policy to your customer relationships.
SureBright provides comprehensive coverage across all US states and Canadian provinces with full regulatory compliance and established service networks. International expansion is planned for late 2025, starting with English-speaking markets including the UK, Australia, and New Zealand. Our technology platform is built for global scalability, but each new market requires establishing local regulatory compliance and service capabilities. We're excited about international growth and welcome discussions with potential partners in new markets.
Technical knowledge is completely unnecessary for SureBright implementation, especially on popular platforms like Shopify, BigCommerce, or WooCommerce. Our integrations are designed for business owners, not developers, with simple installation processes and intuitive configuration options. We handle all technical complexity behind the scenes, from API integration to warranty widget optimization. Whether you're tech-savvy or prefer to avoid technical details entirely, SureBright works seamlessly without requiring any technical expertise from your team.
SureBright supports virtually every sales channel through flexible integration options. Online merchants benefit from product page displays, cart add-ons, checkout integration, and post-purchase communication links. Physical stores can use point-of-sale integrations like Shopify POS, draft orders for later completion, or our dedicated merchant portal for manual warranty sales. Multi-channel merchants can maintain consistent warranty offerings across all touchpoints while managing everything through unified reporting and administration.
Once you file a claim, our adjudicator reviews it according to your warranty plan terms. If it's valid, we either repair or replace your product. When neither is possible, we refund you the equivalent of what you paid for the product. The repair process depends on your product and location - we might come to you, ask you to visit a repair center, or arrange shipping (which we cover).