Creating the city’s most trusted shopping experience with seamless warranty coverage, accident protection, and delivery insurance
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Earn more on every transaction without any spend
Upto 14% higher Average Order Value and 16.5% better retention
SureBright has been an absolute game-changer for our business. When we transitioned from our previous warranty provider, we weren't just looking for a replacement, we needed a true partner. SureBright delivered and then some. From day one, their team has been nothing short of fantastic, responsive, professional, and genuinely invested in our success. One of the most impressive results we've seen is the dramatic increase in our warranty attachment rate, which now consistently hovers around 40–50%. That's not just a boost in numbers, it's a clear reflection of how well SureBright has positioned their offering and how much our customers trust the coverage.
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The leadership team at SureBright has been amazing to work with. They've streamlined every aspect of our product protection offering—from setup to the post-purchase experience—making it seamless for both our team and our customers. We're thrilled to report a 25% attach rate, which has far exceeded our expectations. I highly recommend partnering with them!
See moreProducts live hard lives - they get dropped, overused, subjected to daily wear and unexpected abuse. Our frictionless support transforms these inevitable issues into trust-building moments.
Our sophisticated protection framework covers an remarkable breadth of product categories, ensuring comprehensive coverage that meets diverse customer needs and business requirements. Coverage includes:
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We believe the best customer relationships start with genuine curiosity and honest answers. These frequently asked questions spark understanding, with deeper discussions always welcome.
SureBright has straightforward requirements designed to ensure program success. Your products should have basic manufacturer warranties (typically 3 months to 1 year) to establish baseline quality and reliability. Revenue thresholds range from $100K to $1M annually depending on your product categories - electronics and appliances typically require lower thresholds than other categories. These requirements ensure sufficient transaction volume for meaningful warranty revenue while guaranteeing good customer experience. We also consider factors like product mix, average order values, and growth trajectory when evaluating partnerships.
Warranty activation is impressively fast, with most e-commerce platforms (Shopify, WooCommerce, BigCommerce) going live within two business days of completing onboarding. Standard platforms benefit from pre-built integrations that accelerate deployment. Custom websites or independent platforms may take up to two weeks depending on integration complexity, but even these implementations are much faster than industry standards. We prioritize quick activation because every day without warranties is lost revenue opportunity.
Absolutely not. SureBright and our underwriters assume all financial risks associated with warranty coverage and claims processing. You receive commission revenue without any exposure to claim costs, replacement expenses, or operational liabilities. This zero-risk structure is fundamental to our hands-off approach - you get warranty revenue without warranty risks. Our comprehensive risk management and financial backing ensure claims are paid regardless of volume or expense, allowing you to focus entirely on growing your business without warranty-related financial concerns.
Not at all. SureBright's hands-off approach means we manage every aspect of warranty operations without requiring merchant involvement. We automatically update warranty offerings as your inventory changes, handle all customer service, process claims, manage regulatory compliance, and maintain financial administration. While you can choose to be involved in strategic decisions, day-to-day warranty management requires zero effort from your team. This intentional design allows you to focus entirely on core business activities while earning warranty revenue without operational disruption.
Technical knowledge is completely unnecessary for SureBright implementation, especially on popular platforms like Shopify, BigCommerce, or WooCommerce. Our integrations are designed for business owners, not developers, with simple installation processes and intuitive configuration options. We handle all technical complexity behind the scenes, from API integration to warranty widget optimization. Whether you're tech-savvy or prefer to avoid technical details entirely, SureBright works seamlessly without requiring any technical expertise from your team.
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