Revolutionizing the state’s e-commerce experience with seamless extended warranty integration, accident coverage, and shipping protection
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Earn more on every transaction without any spend
Upto 14% higher Average Order Value and 16.5% better retention
SureBright has been an absolute game-changer for our business. When we transitioned from our previous warranty provider, we weren't just looking for a replacement, we needed a true partner. SureBright delivered and then some. From day one, their team has been nothing short of fantastic, responsive, professional, and genuinely invested in our success. One of the most impressive results we've seen is the dramatic increase in our warranty attachment rate, which now consistently hovers around 40–50%. That's not just a boost in numbers, it's a clear reflection of how well SureBright has positioned their offering and how much our customers trust the coverage.
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The leadership team at SureBright has been amazing to work with. They've streamlined every aspect of our product protection offering—from setup to the post-purchase experience—making it seamless for both our team and our customers. We're thrilled to report a 25% attach rate, which has far exceeded our expectations. I highly recommend partnering with them!
See moreLife happens - products break, malfunction, or get damaged when customers least expect it. With quick, accurate resolutions, we turn unfortunate situations to delightful experiences.
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Our comprehensive coverage spans a broad spectrum of product categories, providing you and your customers with assurance and security every step of the way. Our product categories include:
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We are always happy and available to answer your questions. For convenience here are some commonly asked questions, though feel free to reach out to us if you've got more.
Once we complete your onboarding, we activate warranties on your products across your sales channels (website, ecommerce, in-store, etc.) so customers can buy them seamlessly in the same transaction as their purchase. We periodically bill you only for the warranty cost, ensuring you keep the agreed revenue share and are in total control. We're proud to offer the world's only completely hands-off program - we take on all financial risk and handle everything warranty-related while you focus on your core business.
Protection plans create a win-win scenario that strengthens your entire business. First, you generate incremental revenue with zero product costs - it's pure profit margin improvement. Second, offering protection actually increases customer confidence in your products, boosting conversions by up to 15% and average order values by up to 14%. Third, you differentiate from competitors while building stronger customer relationships. Protected customers stick around longer (up to 16% higher retention) and leave better reviews because they feel secure in their purchases. It's like adding an insurance policy to your customer relationships.
SureBright has straightforward requirements designed to ensure program success. Your products should have basic manufacturer warranties (typically 3 months to 1 year) to establish baseline quality and reliability. Revenue thresholds range from $100K to $1M annually depending on your product categories - electronics and appliances typically require lower thresholds than other categories. These requirements ensure sufficient transaction volume for meaningful warranty revenue while guaranteeing good customer experience. We also consider factors like product mix, average order values, and growth trajectory when evaluating partnerships.
Warranty activation is impressively fast, with most e-commerce platforms (Shopify, WooCommerce, BigCommerce) going live within two business days of completing onboarding. Standard platforms benefit from pre-built integrations that accelerate deployment. Custom websites or independent platforms may take up to two weeks depending on integration complexity, but even these implementations are much faster than industry standards. We prioritize quick activation because every day without warranties is lost revenue opportunity.
SureBright supports virtually every sales channel through flexible integration options. Online merchants benefit from product page displays, cart add-ons, checkout integration, and post-purchase communication links. Physical stores can use point-of-sale integrations like Shopify POS, draft orders for later completion, or our dedicated merchant portal for manual warranty sales. Multi-channel merchants can maintain consistent warranty offerings across all touchpoints while managing everything through unified reporting and administration.
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