Real reviews from real businesses. See why 500+ merchants trust SureBright

Read unfiltered reviews from merchants using SureBright warranties on their store. Explore ratings, testimonials, and business results shared across various independent platforms.
10Bn+ coverage
We only win when you win
Rated 5/5 on Shopify
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Trusted by 500+ brands and buying groups
Green grid pattern with evenly spaced thin white lines forming small squares on a darker green background.
 a SureBright customer, looking pleased with their product protection and warranty experience.

500+ merchants trust us

From SMBs to enterprise retailers, SureBright delivers results. Here's what businesses at every stage say about partnering with us.
We are thrilled to partner with SureBright to bring enhanced warranty coverage options and shipping insurance to our U.S. and Canadian customers. The Sennheiser brand’s 80 years of heritage in delivering the future of audio is underpinned by our commitment not just to our products, but to our customers. By partnering with SureBright, we ensure that both are supported by a partner that is trusted by over 500 brands, including many within our own authorized retailer network.
Sennheiser
United States
SureBright's Extended Warranty app is very easy to use and set up. It takes just a few minutes to get started. They custom-built the UI which fits right into our store's design. Plus, the support team is really helpful if you need anything. It's a great way to keep your customers happy and bring in some extra revenue. I definitely will recommend it!
Zildjian
United States
So far we are extremely happy with the service and outcome. The design blends well with our site and we are thrilled with the amount of people that choose an extended warranty couple with their product purchase. Highly recommend for those selling products that could benefit from extended warranties as it is a great opportunity for additional revenue and or provide peace of mind to your customers.
DMEsuperstore
United States
SureBright's extended warranty app has helped us significantly improve our game. These folks really know their stuff, and it shows in how they've set everything up for us. They've got all our bases covered - from our own stores to our dealer network, and email/sms, each with its own unique requirements. The online experience is spot-on too - it converts well without being overly aggressive. What really sets them apart is their technical expertise, dedication and response times to make things work. After dealing with a warranty provider that couldn't get it right, SureBright came in and nailed it. Always quick to respond and ready to go the extra mile. Five stars, hands down.
Magnum Bikes
United States
Choosing SureBright for our warranty offerings was a no-brainer. Setting up the app took only 5 minutes, and their team was incredibly supportive, always ready to answer our numerous, detailed questions with patience and clarity. They made themselves available whenever we needed, which was invaluable for us as newcomers to this type of service.We had tried talking with a competing service for warranties but their bar for entry was vague and selective. Not the case we've SureBright. They've been very welcoming, patient, have really gone above and beyond with our requests.We're already seeing great customer responses and a steady increase in warranty purchases, showing it's a very low-risk move. We're looking forward to more self-service options from SureBright in the future to streamline the process even further.
SuperHandy
United States
So far so good. Amazing service with everything from implementation to pricing and whatnot. Have not dealt with a claim or anything, but they say we won't have to anyways. Considering that to be true, 5 star review at this point.... Would recommend.
Select Fitness
United States
Worked with Yu Hei and Sanket in integrating SureBright into our store. We came from CPS Warranty because their customer service was not great. SureBright was very easy to work with, and very communicative. I had quite a few demands for ensuring that the customer experience was a positive one, and they had no problems meeting them. They were also able to bend some of their warranty policies to match ours. So far so good!
BlackboxMyCar
United States
Great app to use to grow your business and earn trust from your customers. Easy to use and a great team with clear communication at all times.
North End Furniture & Mattresses
United States
we've been collaborating with SureBright Extended Warranties for a considerable period, and their support has been outstanding from the get-go. Right from our first interaction through to continuous assistance, communication has been a breeze. They're always on hand, offering a delightful experience whenever we reach out. Their assistance in integrating their offerings into our online platform was smooth and efficient, plus they've taken proactive steps to aid in enhancing our sales. We've shared several ideas with them, to which they've been open and constructive. In summary, partnering with SureBright has been a remarkable experience, and we wholeheartedly endorse them to our peers and associates.
Levy Electric
United States
SureBright's extended warranty app has helped us significantly improve our game. These folks really know their stuff, and it shows in how they've set everything up for us. They've got all our bases covered - from our own stores to our dealer network, and email/sms, each with its own unique requirements. The online experience is spot-on too - it converts well without being overly aggressive. What really sets them apart is their technical expertise, dedication and response times to make things work. After dealing with a warranty provider that couldn't get it right, SureBright came in and nailed it. Always quick to respond and ready to go the extra mile. Five stars, hands down.
Furnish 4 Less
United States
SureBright has been an absolute game-changer for our business.When we transitioned from our previous warranty provider, we weren’t just looking for a replacement, we needed a true partner. SureBright delivered and then some. From day one, their team has been nothing short of fantastic, responsive, professional, and genuinely invested in our success.One of the most impressive results we’ve seen is the dramatic increase in our warranty attachment rate, which now consistently hovers around 40–50%. That’s not just a boost in numbers, it’s a clear reflection of how well SureBright has positioned their offering and how much our customers trust the coverage.Behind the scenes, their support has been outstanding. They’ve made the process seamless for our team and our customers, and it’s clear they’re just as committed to backing our products as we are. Working with a team that aligns with our values and elevates our operations has been a breath of fresh air.If you're looking for a warranty partner who goes beyond the basics and truly stands behind you, SureBright is the one. We’re grateful for their partnership and excited for what the future holds.
Strictli
United States
SureBright provided a hands-on, white-glove experience, making setup quick and easy. Adding shipping insurance was just as seamless as product protection.These services have become meaningful revenue for our overall business.
Verdi.com
United States
SureBright's extended warranty app has helped us significantly improve our game. These folks really know their stuff, and it shows in how they've set everything up for us. They've got all our bases covered - from our own stores to our dealer network, and email/sms, each with its own unique requirements. The online experience is spot-on too - it converts well without being overly aggressive. What really sets them apart is their technical expertise, dedication and response times to make things work. After dealing with a warranty provider that couldn't get it right, SureBright came in and nailed it. Always quick to respond and ready to go the extra mile. Five stars, hands down.
Wamatek
United States
Easy to setup, great support, and great value added for our customers
Modtub
United States
So far so good. Amazing service with everything from implementation to pricing and whatnot. Have not dealt with a claim or anything, but they say we won't have to anyways. Considering that to be true, 5 star review at this point.... Would recommend.
Select Fitness
United States
I've been working with them for several months & already seeing good results. Yu has been awesome to work with.
The Cold Plunge Store
United States
I added it to my Shopify store recently, and it's made a huge difference. Setting up different warranty options was super easy, and it covers pretty much everything my customers might need. Plus, the best part? I didn't have to lift a finger - they handled everything and even made it match my store's style. If you want to give your customers peace of mind and make managing warranties a breeze, this app is a lifesaver. Seriously, check it out!
Revive Plunge
United States
SureBright's extended warranty app has helped us significantly improve our game. These folks really know their stuff, and it shows in how they've set everything up for us. They've got all our bases covered - from our own stores to our dealer network, and email/sms, each with its own unique requirements. The online experience is spot-on too - it converts well without being overly aggressive. What really sets them apart is their technical expertise, dedication and response times to make things work. After dealing with a warranty provider that couldn't get it right, SureBright came in and nailed it. Always quick to respond and ready to go the extra mile. Five stars, hands down.
Dreamee Home Furniture
United States
We have been wanting to offer extended warranty to our customers for some time and wanted to work with the right company. After checking many companies, we came across Surebright and couldn't be happier to work with them. They installed and configured the Surebright Warranty app on our website, and I'm thrilled with the experience so far. What truly sets this app apart is its amazing customer service and easy to use platform for both instore and online sales. Whenever we have had a question or needed assistance, the Surebright team has been incredibly responsive and helpful. Their dedication to ensuring our warranty process runs smoothly has been exceptional. With Surebright Warranty, we feel confident in providing our customers with the best possible service and support. It's a game-changer for our business, and we couldn't be happier with our choice
Flipafone
United States
As an eBike retailer, offering extended warranties is a huge selling point for our customers, and SureBright has made it incredibly easy to set up. The app integrates seamlessly with our store and lets us offer protection plans without any extra hassle. The support team is phenomenal—always responsive and ready to help with any questions. If you're in the eBike industry or any high-ticket items, this is hands down the best app for adding extended warranties. Highly recommend SureBright!
Yotobike
United States
Iceology Cold Plunge is thrilled to partner up with SureBright to offer our customers an extended warranty. It was a pleasure working with Yu to make this partnership possible. Our company thanks you for your professionalism and quick response.
Iceology Cold Plunge
United States
Surebright Product Protection is an incredible add-on for the lodge brand and for the added protection and peace of mind the protection provides for the lodge customers. The seamless Shopify integration plus the outstanding support from the Surebright team makes this a must-have for any merchant looking to boost sales and build trust.
Lodge Outdoor Bluetooth Solar Speaker
United States
Yu was amazing, helpful & quick in responding to all our queries. Surebright is an easy to use and perfect for our furniture/mattress business. Highly recommend.
Restezzzy Mattresses Inc.
United States
Easy Integration, great customer support, highly recommend!
SpeedyPress Irons
United States
SureBright has been a fantastic addition to our Shopify store! The app is incredibly easy to use and has made offering extended warranties a breeze. They’ve been amazing to work with and made additional changes on our behalf. Highly Recommended!
Natural High
United States
Surebright is a very easy app to install, and working with the Surebright team is a breeze. They are very helpful and friendly. They will help you through the entire process and help you make changes to make the app work with your site. They match the app to your site, which is very nice. It matches your theme. I recommend this app to anyone looking for a warranty program.
Heavy Metal FX
United States
Easy to setup, great support, and great value added for our What can i say amazing collaboration experience with Yu of Surebright. From initial video call to execution took less then 2 weeks. Matches my site beautifully looks totally native. Will use them for my B2B aspect of my business as well. Try surebright out you wont be disappointed
MedPat Solutions
United States
Adding SureBright was super easy. They got everything set up smoothly, and their support team was super helpful. They customized the look to match our store's theme, making it easy for customers to buy warranties.
Ome Kitchen
United States
I switched to Surebright from another provider a few months back, and it's been a great experience so far. The setup process was smooth, and their support team is always there when you need them. After launching, I requested some tweaks in the app, and they were delivered in just 4 days. Thank you guys!
Source Assets LLC
United States
We recently uploaded SureBright to provide extended warranty for our Shopify independent website products, Launching the application went very smoothly; They seamlessly manage everything, shielding us from any technological complexity. It makes our customers feel at ease when purchasing warranty. What truly sets SureBright apart is their excellent customer service - seamless integration
VIVIDMOO
United States
We've recently integrated SureBright to offer extended warranties for our e-bikes, and we're thoroughly impressed with the experience. Onboarding the app was incredibly smooth; they managed everything seamlessly, sparing us from any technical complexities. It made buying warranties a walk in the park for our customers. What truly sets SureBright apart is their exceptional customer service - quick responses and super helpful. Their service and platform are truly top-notch.
Ride On E-Bikes
United States

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Unfiltered customer opinion on Reddit

Don't just take our word for it- see what real customers are saying in online communities where honesty matters most.
anything_3409

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LooperCooper99

I got a warranty through SureBright for my Samsung Frame. They replaced the TV after my nephew left a pretty nasty scratch across....

Icy_Leopard866

My understanding is it goes through SureBright and from the information I've read, it's pretty solid... and others have said...

Icy_Leopard866

My understanding is it goes through SureBright and from the information I've read, it's pretty solid... and others have said...

Icy_Leopard866

My understanding is it goes through SureBright and from the information I've read, it's pretty solid... and others have said...

Icy_Leopard866

My understanding is it goes through SureBright and from the information I've read, it's pretty solid... and others have said...

LooperCooper99

I got a warranty through SureBright for my Samsung Frame. They replaced the TV after my nephew left a pretty nasty scratch across the screen.....

anything_3409

I’d stick with SureBright. My cousin’s Samsung TV started throwing up those annoying green vertical lines. They filed a claim, and they got a call within hours.....

Icy_Leopard866

I got a warranty through SureBright for my Samsung Frame. They replaced the TV after my nephew left a pretty nasty scratch across the screen. It's worth it imo....

anything_3409

I’d stick with SureBright. My cousin’s Samsung TV started throwing up those annoying green vertical lines. They filed a claim, and they got a call within hours and had it replaced in a week.

Icy_Leopard866

I got a warranty through SureBright for my Samsung Frame. They replaced the TV after my nephew left a pretty nasty scratch across the screen. It's worth it imo....

anything_3409

Yes. It's not if, it's when with almost all tvs. Especially if you are very aware of small issues you can usually use it. I had bad banding on.....

anything_3409

Yeah I definitely would. I just got a warranty replacement for my CX due to dead pixels right before I've had it for 5 years. Totally worth it, though...

TheOriginalBatsy

Yeah, SureBright helped me with my Philips washing machine. Had a great service. Wasn't really expecting them to not charge any deductibl....

21vette

Found new insurance just bought seems great / SureBright Extended Warranty

anything_3409

I’d stick with SureBright. My cousin’s Samsung TV started throwing up those annoying green vertical lines. They filed a claim, and they got a call within hours and had it replaced in a week.

anything_3409

I’d stick with SureBright. My cousin’s Samsung TV started throwing up those annoying green vertical lines. They filed a claim, and they got a call within hours and had it replaced in a week.

Real results: case studies that drive business confidence

See how SureBright partners have transformed their warranty offerings into profit centers.

E-bike retailers boost profits by 14.4% with extended warranties

The e-bike industry has been booming. More and more people are looking for sustainable transport and outdoor adventures. While many retailers sensed a growing opportunity, the domain’s gotten fiercely competitive. Despite brand differentiations, e-bikes are very complex products combining electrical and mechanical systems. Standing out is difficult. Growing profits even more so.

Read more
Industry
Home
Appliances
14.4%
Increase in profits
Specialized grill retailers increase profit margins by 16% through strategic warranty integration

As one of the Midwest's largest specialty grill retailers with 12 locations across Ohio and Michigan, our client built their reputation on offering premium outdoor cooking solutions. However, in an increasingly competitive market where profit margins on grills are squeezed by big-box retailers, our client realized they needed something more to differentiate their business and protect their bottom line.

Read more
Industry
Home
Appliances
18%
higher Average Order Value
A premium home appliance retailer gets 21% higher customer return rates

For thirteen years, our client built their reputation as the Southwest's go-to destination for premium home and outdoor cooking appliances. Three showrooms and a growing online presence showcased various quality brands.

Read more
Industry
Home
Appliances
21%
Higher customer return rates

Loved by merchants across industries

All
Electronics
Furniture

“SureBright has been a fantastic addition to our Shopify store! The app is incredibly easy to use and has made offering extended warranties a breeze. They’ve been amazing to work with and made additional changes on our behalf.” Highly Recommended!

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Fantastic Shopify addition
Made custom changes

Great experience working with the SureBright team to get everything up and running. They handled the integration quickly and we're now offering our customers more value while increasing our revenue. Highly recommend!

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Increasing revenue immediately
Quick integration handling

SureBright's Extended Warranty app is very easy to use and set up. It takes just a few minutes to get started. They custom-built the UI which fits right into our store's design. Plus, the support team is really helpful if you need anything.

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Few minutes setup
Custom-built UI fits design

Surebright is great. Easy setup, great support team with quick response time and working resolutions. A+ Company

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SureBright's extended warranty app has helped us significantly improve our game. These folks really know their stuff, and it shows in how they've set everything up for us. They've got all our bases covered - from our own stores to our dealer network, and email/sms, each with its own unique requirements. The online experience is spot-on too - it converts well without being overly aggressive. What really sets them apart is their technical expertise, dedication and response times to make things work. After dealing with a warranty provider that couldn't get it right, SureBright came in and nailed it.

See more
Attachment Rate
Converts well, not aggressive

we've been collaborating with SureBright Extended Warranties for a considerable period, and their support has been outstanding from the get-go. Right from our first interaction through to continuous assistance, communication has been a breeze. They're always on hand, offering a delightful experience whenever we reach out. Their assistance in integrating their offerings into our online platform was smooth and efficient, plus they've taken proactive steps to aid in enhancing our sales.

See more
Long-term collaboration success
Proactive sales enhancement

Choosing SureBright for our warranty offerings was a no-brainer. Setting up the app took only 5 minutes, and their team was incredibly supportive, always ready to answer our numerous, detailed questions with patience and clarity. They made themselves available whenever we needed, which was invaluable for us as newcomers to this type of service. We had tried talking with a competing service for warranties but their bar for entry was vague and selective. Not the case we've SureBright. They've been very welcoming, patient, have really gone above and beyond with our requests. We're already seeing great customer responses and a steady increase in warranty purchases, showing it's a very low-risk move.

See more
5 minute setup
Competitor had vague requirements

Worked with Yu Hei and Sanket in integrating SureBright into our store. We came from CPS Warranty because their customer service was not great. SureBright was very easy to work with, and very communicative. I had quite a few demands for ensuring that the customer experience was a positive one, and they had no problems meeting them. They were also able to bend some of their warranty policies to match ours.

See more
Switched from CPS Warranty
Flexible policy matching

So far so good. Amazing service with everything from implementation to pricing and whatnot. Have not dealt with a claim or anything, but they say we won't have to anyways. Considering that to be true, 5 star review at this point.... Would recommend.

See more
5 star review
Claims handled automatically

SureBright has been an absolute game-changer for our business. When we transitioned from our previous warranty provider, we weren't just looking for a replacement, we needed a true partner. SureBright delivered and then some. From day one, their team has been nothing short of fantastic, responsive, professional, and genuinely invested in our success. One of the most impressive results we've seen is the dramatic increase in our warranty attachment rate, which now consistently hovers around 40–50%. That's not just a boost in numbers, it's a clear reflection of how well SureBright has positioned their offering and how much our customers trust the coverage.

See more
40-50% attachment rate
Switched from previous provider

So far we are extremely happy with the service and outcome. The design blends well with our site and we are thrilled with the amount of people that choose an extended warranty couple with their product purchase. Highly recommend for those selling products that could benefit from extended warranties as it is a great opportunity for additional revenue and or provide peace of mind to your customers.

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High warranty selection rate
Design blends perfectly

Awesome customer support! Best change I made to my extended warranty provider!

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I've been working with them for several months & already seeing good results. Yu has been awesome to work with.

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The leadership team at SureBright has been amazing to work with. They've streamlined every aspect of our product protection offering—from setup to the post-purchase experience—making it seamless for both our team and our customers. We're thrilled to report a 25% attach rate, which has far exceeded our expectations. I highly recommend partnering with them!

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25% attach rate
Exceeded expectations

SureBright provided a hands-on, white-glove experience, making setup quick and easy. Adding shipping insurance was just as seamless as product protection.These services have become meaningful revenue for our overall business.

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Meaningful revenue stream
White-glove experience

Yu was amazing, helpful & quick in responding to all our queries. Surebright is an easy to use  and perfect for our furniture/mattress business. Highly recommend.

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Easy Integration, great customer support, highly recommend!

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Excellent application thus far, their team added everything to our site and it works seamlessly. Looking forward to using it going forward. Excellent communication and service!

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What can i say amazing collaboration experience with Yu of Surebright. From initial video call to execution took less then 2 weeks. Matches my site beautifully looks totally native. Will use them for my B2B aspect of my business as well. Try surebright out you wont be disappointed

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2 week implementation
Looks totally native

Great app to use to grow your business and earn trust from your customers. Easy to use and a great team with clear communication at all times.

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SureBright's extended warranty app has been a great addition to our store. The setup process was incredibly easy and took only 5 minutes of our time. Their support team has been consistently responsive and helpful. They even helped us in experimenting with retail pricing for warranties. They went above and beyond by resolving an issue we were experiencing with another app within hours. Overall, we're highly impressed with both the app and the team. We'd wholeheartedly recommend it.

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5 minute setup time
Went above and beyond

Easy to setup, great support, and great value added for our customers

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Surebright is a very easy app to install, and working with the Surebright team is a breeze.  They are very helpful and friendly.  They will help you through the entire process and help you make changes to make the app work with your site.  They match the app to your site, which is very nice.  It matches your theme.  I recommend this app to anyone looking for a warranty program.

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Easy app installation
Matches site theme perfectly

We recently uploaded SureBright to provide extended warranty for our Shopify independent website products, Launching the application went very smoothly; They seamlessly manage everything, shielding us from any technological complexity. It makes our customers feel at ease when purchasing warranty. What truly sets SureBright apart is their excellent customer service - seamless integration

See more
Very smooth launch
Customers feel at ease

I switched to Surebright from another provider a few months back, and it's been a great experience so far. The setup process was smooth, and their support team is always there when you need them. After launching, I requested some tweaks in the app, and they were delivered in just 4 days. Thank you guys!

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4 day feature delivery
Switched from another provider

We have been wanting to offer extended warranty to our customers for some time and wanted to work with the right company. After checking many companies, we came across Surebright and couldn't be happier to work with them. They installed and configured the Surebright Warranty app on our website, and I'm thrilled with the experience so far. What truly sets this app apart is its amazing customer service and easy to use platform for both instore and online sales. Whenever we have had a question or needed assistance, the Surebright team has been incredibly responsive and helpful.

See more
Checked many companies first
Works instore and online

We've recently integrated SureBright to offer extended warranties for our e-bikes, and we're thoroughly impressed with the experience. Onboarding the app was incredibly smooth; they managed everything seamlessly, sparing us from any technical complexities. It made buying warranties a walk in the park for our customers. What truly sets SureBright apart is their exceptional customer service - quick responses and super helpful. Their service and platform are truly top-notch.

See more
Incredibly smooth onboarding
Top-notch service platform

Adding SureBright was super easy. They got everything set up smoothly, and their support team was super helpful. They customized the look to match our store's theme, making it easy for customers to buy warranties.

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Super easy addition
Customized theme matching

Ready to Join 500+ Successful Merchants?

Experience for yourself why businesses across every industry trust SureBright for product protection that sells itself.

Test the look

Just copy any product url from your e-commerce store here and instantly discover how warranties will be displayed on your website

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https://us.sennheiser-hearing.com/products/momentum-4-wireless

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The hidden goldmine big box retailers never brag about. Answer 6 questions and see it yourself.

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FAQs - everything you need to know

Have questions? We’re here to help. Check out our FAQs to learn more about our referral program.

Is SureBright legit? (Based on reviews)

Yes, SureBright is a legitimate and highly-rated warranty provider. With a 5/5 rating on Shopify from 500+ merchant partners and recognition as a CES Innovation Award winner, SureBright has earned the trust of e-commerce businesses across multiple industries. Merchants consistently praise the company for exceptional customer service, seamless integration, and measurable ROI.Review highlight: "After careful research, we determined that SureBright is the best...their people and their extended warranty programs are the best." - El Cajon Guitars & Music

Do warranties hurt conversion? (What reviews say)

No—according to merchant reviews, SureBright's warranties actually increase conversions. Multiple partners report attach rates between 20-50%, with some seeing immediate sales after implementation. Merchants note that the warranties build customer confidence rather than creating friction in the buying process.Review highlight: "We're thrilled to report a 25% attach rate, which has far exceeded our expectations." - Wamatek

Is support good? (Review consensus)

Excellent support is one of the most frequently mentioned benefits in SureBright reviews. Merchants consistently highlight the team's responsiveness, helpfulness, and willingness to customize solutions. Many reviews specifically mention Yu Hei and Sanket by name for their exceptional service.Review highlight: "The customer service has been incredible. Every time we've reached out, the team has been quick to respond and genuinely happy to help." - Alpine Outlets

How hard is setup? (What merchants actually make)

Setup is remarkably easy according to merchant reviews. Multiple partners mention 5-minute setup times, with the SureBright team handling most technical aspects. The app integrates seamlessly with Shopify, and many merchants report white-glove service where the team customizes the UI to match their store's design.Review highlight: "Setting up the app took only 5 minutes...I didn't have to lift a finger - they handled everything and even made it match my store's style." - Revive Plunge

What do merchants actually make?

While individual results vary by industry and product type, merchant reviews indicate significant revenue increases. Partners report attach rates ranging from 20-50%, with many describing it as "extra revenue without any extra work." Several reviews mention the ROI exceeded their expectations.Review highlight: "What surprised us most is how fast the policies started selling. It's truly hands-off and adds extra revenue without any extra work on our end." - Alpine Outlets

How does SureBright compare to competitors?

A qualified introduction is a warm introduction to a merchant decision-maker with relevant context.

Cold leads or generic submissions typically do not qualify.

More questions? Talk to us