Give gifts without worries - SureBright protects every purchase
TL; DR
Tech damage makes up 46% of the total number of claims on Christmas.
Customers get angry and blame sellers or installers for bad incidents even when it may not be their fault. Not fair, but that’s just how it is.
Getting a Whole System Warranty protects entire setups. Plus, it makes the holidays less stressful for your business and your customers.
It’s Christmas evening, and the house is full.
One of your customers is showing off their home setup. Then it happens. The Smart TV glitches out and shuts off. Or the music gets too loud and then stops abruptly. Either way, there’s total silence.
To your customer it’s more than just a technical failure; it’s a moment of embarrassment.
The emotional cost of device damage during such holiday get-togethers is higher because these are moments people look forward to all year. When something breaks, it feels bigger than it actually is.
And if a claim doesn’t go through, the disappointment and rage get directed to your business.
“First call, no heat. Refused to pay because it was under warranty from ANOTHER COMPANY!” -- An angry customer venting it out on reddit near Thanksgiving
Even if it’s not your fault, and more likely a manufacturing defect, customers end up blaming sellers and installers like you.
This scenario isn’t even uncommon. These claims increase by over 15% on Christmas vs any other day of the year.
But there is a way to keep the peace. Let’s walk through why the holidays are especially risky for devices and how Whole System Warranty can help your business.
The biggest problem with single-appliance warranties is how difficult it is to keep track of the papers and their terms.
Each device comes with its own document, coverage rules, and exclusions. During a failure, customers are left juggling paperwork instead of enjoying themselves.
Many assume coverage exists when it actually doesn’t, and customers don’t usually realize this until they’re already filing a claim. Guess who’s angrier than ever now?
“I am astonished at the number of conversations I’ve had with grown adults who don’t understand this concept, to the point where I’m starting to lose my faith in humanity”
- A merchant venting on reddit
That gap between expectation and reality is where the frustration sets in. And once that happens, customers don’t just feel annoyed. They grow resentful and question their purchase and their trust in your business.
They could leave terrible reviews and spam one-star ratings across platforms just to hurt you, damaging your reputation for something that isn’t even your fault.
When something breaks on New Year’s, the timing adds to the damage. Your team might be on rotating schedules, or your business could simply close for days at a stretch.
Customers rarely see it from your side. For them, it looks like a system failed during an important moment, and help isn’t arriving fast enough. And the rage that follows gets thrown out on regular people just like them.
Your team also celebrates with their own families while managing peak-season volume.
That’s why this kind of protection matters. Clear coverage, fewer handoffs, and faster claim paths reduce frustration.
It protects the entire setup, not just individual devices. The protection plan is, in Dave Grohl’s words, “not like the others.” Think systems like security systems, home theatres, and sound systems, to name a few.
This warranty saves you the trouble of pinning hundreds of pages across the wall like a deranged detective, instead everything sits under one plan.
As for the kinds of damage, providers like SureBright equip customers with extended warranty protection AND accidental damage coverage across the entire setup. That means mechanical and electrical failures are covered and replaced or reimbursed, and real-life accidents like spills, drops, or power issues don’t automatically leave customers unprotected.
Clearly, Whole Systems Warranty KOs the protection plans for individual devices. But is this much protection actually needed?
Protecting an entire setup instead of individual devices makes it easier for customers because they don’t have to worry about getting the terms wrong.
Whole System Warranty makes home system protection easy. You’ll usually get comprehensive and commercial grade coverage, professional re-installation, and a smooth claims process that doesn't let confusion take over when something goes wrong. Customers know exactly where to go, what to expect, and aren’t left in the dark about repair timelines.
Most importantly, this kind of protection safeguards the family gathering experience. It keeps movie nights and dinner parties from turning into problem-solving sessions.
The claims process is super straightforward. When something fails or gets damaged, a claim is filed with the basic information about the issue. For SureBright, this is done easily through a dedicated portal.
From there, estimates are reviewed within hours. Then, repairs or replacements are arranged, and professional re-installation is included when necessary.
There are no hoops to jump through, and no stacks of paperwork to track down. Customers don’t need to be Olympic athletes to keep track of receipts and registration for individual devices.
Knowing there’s a clear path to resolution helps customers relax. Plus, if you resolve these issues well, you’ll get a lifelong customer who trusts and recommends your business.
For businesses, protection plans for entire setups make life a whole lot easier. Fewer confused calls, angry emails, and situations where you’re caught between a customer and your own celebrations.
It also builds trust. Customers who feel supported when things go wrong are more likely to recommend your business, return for future upgrades, and speak positively about their experience to their friends.
Most importantly, incorporating this kind of plan should be viewed as a strategic business decision, and not another add-on. Why? Because it strengthens your customer relationships, protects your reputation, and supports long-term growth for your business.
Tech failures on busy days are rarely just technical issues. In actuality, they’re emotional moments that happen in front of family and friends, during times people care deeply about.
Whole System Warranty helps keep celebrations intact for you and your customers by covering the real risks that come with real life. It allows customers to host freely, enjoy their homes, and stop worrying about what might go wrong.
And if you’re helping customers create better homes this season, make sure you’re also helping them protect the moments that matter most, no matter if it’s electronics or furniture.
