Somewhere between choosing breakfast and deciding whether to finish a checkout, an average adult makes around 35,000 decisions a day.
That stat comes from Out of Your Mind by Dr. Tali Sharot and Cass Sunstein, and it explains a lot about why shoppers behave the way they do.
By the time they land on your store, most shoppers are already a little tired of making decisions.
You’ve probably felt that yourself, right? Opening a site, scrolling through options, maybe even adding a few things to your cart, then pausing for no clear reason.
It’s not that people don’t want to buy, sometimes they just need the process to feel easier than the rest of their day.
And if you’re optimizing your Magento, (now Adobe commerce) store, you’ve probably felt the same weight, too many moving parts, too many levers, and a buyer who expects clarity within half a second.
With layered product configurations, complex catalogs, and rising shopper expectations, Magento/Adobe CRO in 2025 feels like the biggest rethink since the dawn of ecommerce.
That’s exactly what Killer Ink, a tattoo-supply brand built on Adobe Commerce, realized.
Instead of redesigning everything, they kept the familiar look customers trusted, but completely rebuilt how decisions happen behind the scenes.
They added wallet-first payments like PayPal, Braintree, and Apple Pay, and turned user-generated social content into shoppable experiences on the homepage.
They gained a 9% lift in conversion rate, 33% higher average order value, and 96% more mobile revenue all without alienating a single loyal customer.
Killer Ink didn’t just make their store faster. They made it easier to decide.
And that’s exactly where the best Magento merchants are winning, not by adding more features but by designing experiences that make shoppers think less.
If you’ve ever simplified a page, cut down a form, or removed a step just to make checkout easier, you already get it.
It’s all about helping people make one less choice, just one out of the 35,000 they already face every day.
Let's take a look.
Every sale looks certain until the last click.
And as a merchant, you’ve probably seen the same pattern play out. Shoppers add products, reach checkout, and then disappear.
Sometimes it’s shipping costs, sometimes it’s delivery doubts, and sometimes they just get distracted.
But more often than not, it’s the checkout experience that can break the flow.
According to the Baymard Institute, 1 in 10 shoppers abandon their cart simply because the process takes too long.
That’s where Magento 2’s One-Page Checkout makes a real difference. Everything from shipping, billing, and payment happens on a single screen, keeping shoppers focused and reducing the chance of drop-off between steps.
Brands like Helly Hansen, which runs its global store on Magento 2, have already streamlined their one-page checkout reducing friction across devices and regions while keeping the buying experience consistent.
The same logic applies to Guest Checkout. If someone’s ready to buy, they shouldn’t have to create an account first. Let them complete the purchase, then offer to save their details afterward.
If you’re running a Magento or Adobe Commerce store, you’ve probably heard about Hyvä.
It’s a newer frontend framework that makes Magento sites faster, cleaner, and easier to maintain, without touching the backend.
In short, Hyvä replaces the old, heavy storefront design with something much lighter. Pages load quicker, mobile feels smoother, and updates don’t take weeks of development.
SD Bullion, a billion-dollar precious metals store in the U.S., recently rebuilt their Adobe Commerce site with Hyvä. After the switch, they saw:
For most merchants, that’s what it comes down to- speed, stability, and fewer barriers between a shopper and a purchase.
But performance alone doesn’t drive conversions. Understanding who you’re designing for does.
Take MedMassager, for example, a brand that makes home therapeutic massage units trusted by thousands of older adults.
In our recent conversation with their eCommerce Director, David Schwartz, explained that the brand’s audience skews older demographics many in their 50s, 60s, and beyond, and what looks great to a designer isn’t always practical for someone with weaker eyesight or limited tech familiarity.
He said, “I usually try to stick with a font size of 16 pixels site-wide. What looks great to me in terms of design and UX might not be great for someone with poor eyesight.”
When he joined the company, their website was a decade-old WordPress build, pulling in around $30,000 a year. Within a year, he scaled it to over $1 million in revenue, partly by modernizing without alienating the demographic that mattered most.
“A lot of good practices for modern eCommerce don’t typically apply to this demographic,” he said.
“So we had to rethink everything from navigation to contrast to the checkout process.”
MedMassager’s rebuild is a reminder that optimization starts with understanding. The best results come from knowing your audience, not just refining your interface.
Most shoppers already know how they want to pay before they even reach checkout.
You and I do it too. We open a site, head straight for our go-to payment option, and if it’s not there, we usually don’t bother finishing the order.
That’s why more Magento/ Adobe Commerce stores now lead with wallet-first payments, Google Pay, PayPal, and Apple Pay. It’s fast, familiar, and removes the typing of card details which most of the time feels like work.
For example, Catbird, for instance, added Google Pay, PayPal, and Klarna after upgrading to Adobe Commerce, saw a 17% rise in conversions and 39% growth in mobile revenue within a year.
Then there’s BNPL, those “four payments of $60” that make big purchases feel smaller. It works. But it’s not all smooth sailing. Late repayments and refund spikes are becoming common, especially in peak season.
It’s like opening the window for some fresh air and not realizing you’ve let the dust in too.
Catbird, also uses Klarna for BNPL, giving shoppers flexible payment options without slowing down checkout.
In a world flooded with AI-written content and perfectly polished ads, shoppers trust other shoppers more than they trust brands.
That’s not cynicism, it’s habit. Reviews, ratings, and real photos have become the first layer of validation before purchase.
For merchants on Adobe Commerce (formerly Magento), social proof and user-generated content (UGC) are becoming more than nice-to-haves, they’re part of how you deliver clarity and trust.
Take the children’s furniture brand Petite Amelie, for example. They use a UGC widget that pulls customer photos straight from social media, showing the furniture in real homes. They’ve also added a “Shop This Look” feature, just like on Pinterest, so shoppers can browse real furniture setup and buy directly from the images.
Finding the right product shouldn’t feel like work for shoppers. In 2025, shoppers expect search to anticipate intent.
Features like Product Recommendations, Live Search, Search Performance Reporting and Adobe Journey Optimizer use real-time data to learn from shopper behavior.
They recognize patterns, what people browse, what they skip, and what actually leads to checkout, and then refine the results accordingly.
After you make a sale, how you handle what comes next decides whether that customer ever comes back. When shoppers know they’re covered, for returns, repairs, or replacements, they buy with much more confidence.
For Magento merchants, that means bringing protection forward instead of hiding it in policy pages. Show warranty details or coverage options where they actually matter, right on product pages or during checkout.
With integrations like SureBright’s product protection for Magento, shoppers can add coverage seamlessly as they buy, without leaving checkout or breaking momentum.
The setup is straight-forward, SureBright’s ready-to-install module and flexible APIs make it easy to add extended protection across your store without extra effort.
👉 Curious how it looks?
See how SureBright protection plans appears right inside your store checkout.
A quick recap:
If there’s one thing 2025 has made clear, it’s that conversion isn’t a checklist. It’s a feeling. A shopper decides in seconds whether your store feels easy, trustworthy, and worth their time.
You don’t need to reinvent everything to get there. A faster checkout, cleaner search, and clearer reassurance can be enough to make buying feel natural.
Because behind every metric is just a person trying to make one more decision out of the 35,000 they’ll make.
Make that moment simple, and you win their trust, not just their cart.
The question is, when your next customer lands on your store, will they feel that?
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