NEW YORK, NY, August 29, 2025 – SureBright, a company that enables U.S. and Canadian retailers to launch turnkey product warranty and shipping insurance programs in as little as 10 minutes with zero upfront cost or operational lift, will meet with industry professionals at CEDIA 2025 to discuss the company’s approach to creating customized product support for nearly any product or service in the custom installation market.
SureBright’s focus will be on its Custom Installer Systems Extended Warranty Program. The new program is designed specifically for custom integrators and installers, covering everything from televisions and projectors to smart home automation systems, audio/video equipment, networking gear, and more — all under one simple extended protection plan.
“ProSource is excited to partner with SureBright to bring this innovative extended warranty program to our members,” said Sherry Dantonio, Vice President of Growth and Member Services at ProSource. “SureBright’s focus on the unique needs of the custom integration channel provides our integrators with a seamless way to add value for their clients while unlocking new revenue opportunities — all with zero operational lift. It’s a true win for both our members and their customers.”
“Until now, extended warranties for the custom integration channel have been fragmented, leaving homeowners juggling multiple manufacturer policies and leaving installers without an easy revenue-driving solution,” said Rick Albuck, Chief Growth Officer of SureBright. “The new program makes it easy to offer customers a single, seamless protection plan that covers the entire system while unlocking new recurring revenue with zero cost or lift. CEDIA pros are, understandably, focused on building business, especially in challenging times. The last thing they should have to think about is reliability and mechanical issues that are part of the day-to-day experience.”
Whole-System Protection: One plan covers all major components of the installed system, from displays and AV gear to automation hubs and connected devices. Installation costs are also covered.
Zero Deductible on First Claim: Clients enjoy a $0 deductible on their first service claim.
Installer Reimbursement: Labor is covered, ensuring installers are compensated for service work.
Integrator Revenue Stream: Integrators can sell plans, file claims on behalf of customers, provide repair services, and get paid — all in one simple portal.
No Cost, No Lift: SureBright manages the claims process end-to-end, enabling installers to focus on their craft while enjoying pure incremental revenue.
Customer Peace of Mind: Extended protection kicks in after the manufacturer warranty, giving the customer long-term reliability for premium home technology investments.
The program marks a major step forward for the custom installation industry, giving integrators the ability to offer a true whole-home protection plan that matches the sophistication of today’s connected homes.
SureBright enables U.S. and Canadian retailers to launch turnkey product warranty and shipping insurance programs in as little as 10 minutes, with zero upfront cost or operational lift. It's a plug-and-play platform that embeds protection options natively in the checkout flow, unlocking a new stream of high-margin revenue while deepening customer trust.
SureBright assumes the financial risk, handles all claims and customer support, and stays on top of the regulatory heavy lifting, so that merchants can remain focused on growth. Backed by a customer-first ethos, customizable plans, and Generative AI-driven technology, SureBright turns post-purchase protection into a seamless, brand-building experience for businesses of any size.
For further information, visit https://www.surebright.com/.
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Rick Albuck
Chief Growth Officer
rick@surebright.com
(215)-431-0797
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