Extended warranty platform for e-commerce and retail brands, SureBright, has announced the appointment of Keith Kranepool as Vice President of Strategic Partnerships.
Kranepool will focus on accelerating SureBright’s partner network in this new role, creating new revenue opportunities for merchants, and strengthening SureBright’s position as the go-to extended warranty solution for brands looking to enhance customer trust and post-purchase value.
“Keith Kranepool brings a wealth of experience in building and leading partnership programs across the e-commerce and retail landscape,” said Rick Albuck, Chief Growth Officer at SureBright. “His deep expertise and relationships will be instrumental as we continue to expand SureBright’s footprint and deliver unmatched value to our partners.”
SureBright’s no-cost, no-lift model enables merchants to seamlessly offer extended warranties while unlocking incremental revenue. With Kranepool’s proven track record in partnerships and business development, the company is well-positioned to deepen its reach and drive even greater success for its partners.
Visit www.surebright.com for more information.
About SureBright
SureBright enables D2C Brands and Retailers to launch turnkey product warranty and shipping insurance programs in as little as 10 minutes, with zero upfront cost or operational lift. It’s a plug-and-play platform that embeds protection options natively in the checkout flow, unlocking a new stream of high-margin revenue while deepening customer trust.
SureBright assumes the financial risk, handles all claims and customer support, and stays on top of the regulatory heavy lifting, so that merchants can remain focused on growth. Backed by a customer-first ethos, customizable plans, and Generative AI-driven technology, SureBright turns post-purchase protection into a seamless, brand-building experience for businesses of any size.
Originally published on Twice Magazine
