ProSource Magazine recently sat down with Rick Albuck, Chief Growth Officer at SureBright, for their "15 Minutes" interview series. What he revealed about the product protection industry will surprise you.
The problem: small merchants are competing on pricing, the big game is elsewhere
For years, only major retailers could offer their customers extended warranties and product protection. Independent merchants? They were left behind.
"Product protection should be easy for both merchants and their customers," Albuck told ProSource. The reality was different. Large upfront costs, complex technical requirements, and operational burdens meant most merchants couldn't compete.
As a result, big-box retailers reaped the benefits - razor-thin margins on products, but unfair advantages in customer retention and additional revenue streams. Small and mid-sized merchants watched from the sidelines.
The solution: a platform that does everything for you
SureBright built something different. A full-service protection platform that works across all major eCommerce platforms and POS systems. No technical expertise required. No upfront investment. No ongoing maintenance.
"There's zero cost, zero tech lift, and zero ongoing maintenance effort," Albuck explained. "We have designed the program to be a completely outsourced service that works on a simple revenue share program."
SureBright handles everything: claims processing, compliance, customer service. Merchants get a customizable, branded interface and a share of the revenue. It's protection-as-a-service, built for the real world.
Why the ProSource partnership matters
SureBright recently partnered with ProSource - one of the industry's most respected buying groups. Albuck called it "a major milestone for our business."
The numbers tell the story. ProSource members now have access to high-margin protection services that were previously out of reach. Their customers get premium protection that builds trust. Everyone wins.
"The ProSource partnership is such a game-changer for both independent retailers and the leading manufacturers they work with," said Albuck. "We're honored to help ProSource members unlock a high-margin revenue and profit stream while offering their customers a premium protection experience that reflects the high trust of their brand."
Here’s what comes next
Albuck's vision is clear: "We're proud of building the easiest, most merchant-friendly product protection platform in the market and we're just getting started."
The company continues to expand its integrations and services, making product protection accessible to merchants who were previously shut out of this lucrative category.
About Rick Albuck
Outside work, Albuck spends time with his family, explores new restaurants, and collects vinyl records. He's also an avid audiobook listener who constantly seeks new perspectives.
Read the complete interview in ProSource Magazine.
About SureBright
SureBright makes warranty and product protection simple for merchants of all sizes. The platform integrates with major eCommerce systems, requires no upfront investment, and includes full-service support. Visit www.surebright.com/platforms.
