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When the largest consumer electronics buying group in the United States selects a product protection partner for its 575+ members, it's not a decision made lightly. ProSource's recent partnership with SureBright represents many more than a vendor agreement—it's a strategic move that signals how forward-thinking retail consortiums are adapting to maximize profitability in an increasingly competitive landscape.
This decision highlights a growing trend: buying groups are leveraging their collective power not just for better product pricing, but to unlock high-margin ancillary revenue streams that were once exclusive to retail giants.
ProSource's selection process reveals a strategic shift in how buying groups evaluate partnerships. Traditionally, such groups have focused primarily on negotiating better wholesale prices for their members. Today, they're increasingly focused on helping members grow their bottom-line.
Sherry Dantonio, ProSource's VP of Growth & Member Services, summarized the partnership with SureBright- “This aligns perfectly with our commitment to delivering high-impact, business-forward services that support the growth of our members."
This strategic pivot—moving from cost-cutting to profit growth—signals a powerful evolution in the buying group model. The data is compelling:
For a network of 575+ independent retailers, the aggregated impact on profitability is massive.
The reasons behind ProSource’s decision to choose SureBright offer a clear playbook for any buying group or retailer evaluating profit-driving partnerships. The decision isn’t just about price – it's about strategic fit, simplicity, and risk mitigation.
1. Maximizing profitability
On top of the high profit margin share for product warranties, SureBright’s industry leading 20.3% attach rate average means retailers can expect higher impact on daily revenue and profits.
2. Scalability without complexity
With 575+ members ranging from small independent stores to multi-location operations, ProSource needed a solution that could scale both up and down, online and offline. SureBright's simple 10-minute implementation timeline means that every member, regardless of technical sophistication, can start earning from Day-1.
3. Gen AI powered product qualification
Traditional warranty programs are difficult to scale when product categories and inventory change by the day. SureBright ensures retailers get accurate coverage and pricing that automatically updates with the inventory. Whether a business sells 5 or 5 million SKUs, SureBright can support it - with zero effort from the retailer.
4. Operational efficiency
As Manish Chauhan, CEO of SureBright, emphasized, the partnership enables ProSource members to "focus on what matters most: growing your business." By handling claims, customer support, and regulatory compliance, SureBright allows retailers to capture warranty revenue without operational overhead.
What makes the ProSource–SureBright partnership especially powerful is how it blends group-level advantages with merchant-level flexibility.
Collective benefits:
Individual flexibility:
This hybrid model provides the best of both worlds: national-scale tools delivered in a way that preserves each merchant’s independence.
The ProSource decision reflects broader market trends that merit attention:
1. Warranties are no longer exclusive to big box retailers
With access to modern product protection, independent retailers can now compete with the revenue tools that were once the exclusive domain of giants like Best Buy and Walmart.
2. Platform economics trump traditional models
SureBright's zero-upfront-cost model demonstrates how platform economics are reshaping retail services. By aggregating risk and leveraging technology, platforms can offer services that were previously uneconomical for individual merchants.
3. Buying groups as innovation accelerators
By vetting and rolling out high-margin, low-friction technologies like SureBright, buying groups like ProSource are driving growth faster than their members could alone.
Rick Albuck, SureBright's Chief Growth Officer, captured the essence of why this partnership matters: “This partnership is about more than just technology—it’s about shared values. We believe independent retailers should have access to the same revenue-generating tools as their largest competitors.”
The ProSource decision demonstrates that in today's retail environment, maximizing the bottom line isn't just about negotiating better costs—it's about strategically adding high-margin revenue streams that enhance customer relationships while requiring minimal operational investment.
The ProSource–SureBright partnership offers a roadmap for buying groups looking to future-proof their value proposition:
The decision by 575+ ProSource members to adopt SureBright's platform isn't just about warranty programs—it's about recognizing that in an era of digital transformation, the most successful merchant groups will be those that help their members not just buy better, but sell smarter.
Interested in unlocking high-margin revenue through product protection?
If you’re an independent merchant or part of a buying group, we’d love to show you how SureBright can help.
👉 Schedule a demo or write to us at hello@surebright.com to start a conversation.
